Search Marketing

Making-the-Switch-to-Google-Analytics-4-from-Lodestar-Marketing-Group
Making the Switch to Google Analytics 4
Making the Switch to Google Analytics 4 900 600 Sarah Schwitters

Google Universal Analytics will be ending and will be replaced with Google Analytics 4 (GA4). Universal Analytics will stop collecting and analyzing data after July 1, 2023. You will need to set up Google Analytics 4 as soon as possible, alongside Universal Analytics, to build the historical data you will want to have once the…

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Reach Your Audience Where They Spend Their Time – Online
Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar

One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and want to discover men and women with a high income who like to travel, they can be found. With the…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar

We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 Sarah Miller

Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 Sarah Miller

Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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How Will Facebook’s Changes of 2018 Affect My Ad Campaigns?
How Will Facebook’s Changes of 2018 Affect My Ad Campaigns? 1024 683 Sarah Schwitters

Here at lodestar marketing group, we have been fielding numerous questions from our clients regarding Facebook’s latest changes. The biggest concern for our clients, and everyone else’s for that matter, is what this will do to their Facebook ad campaigns. Facebook has become one of the most powerful advertising tools available to marketers because it…

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Voice Search: The Next Big Thing and its Effect on SEO
Voice Search: The Next Big Thing and its Effect on SEO 580 328 Sarah Schwitters

One of the primary tasks that we strive to do consistently here at lodestar marketing group, is to stay up-to-date on changes in our industry. Anyone who has been doing SEO for any length of time, knows how quickly things can change and how those changes can impact how we do our day-to-day work. One…

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Blogging is good for SEO
How Blogging is good for your SEO
How Blogging is good for your SEO 1024 684 Derek Schwitters

Is blogging really all that important to your search rankings? Well, in a word, YES, it is. As blogging has grown over the years, it has become a key player in SEO and driving traffic to your site. Here at lodestar marketing group, we are big believers in blogging and we encourage our clients to…

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Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
Keep up with Google Algorithm Changes 1024 683 Derek Schwitters

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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