Search Marketing

search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Derek Schwitters

We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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search marketing
Searching Marketing: Beyond the Search Engines
Searching Marketing: Beyond the Search Engines 900 600 Derek Schwitters

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

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Google Index Updates: Mobile vs Desktop
Google Index Updates: Mobile vs Desktop 1024 683 Derek Schwitters

Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
What You Need to Know About Google Algorithm Updates 1024 683 Derek Schwitters

If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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generating leads from blogs
Can you actually generate leads from your blog?
Can you actually generate leads from your blog? 900 600 Sarah Schwitters

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

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integrated marketing sem
Integrated Marketing and SEM: The winning combination
Integrated Marketing and SEM: The winning combination 600 450 Derek Schwitters

Integrated Marketing is a term that we hear tossed around a lot but it’s one of those terms whose meaning can sometimes get a little clouded so we’d like to clear that up and take some time to talk about why this is so important for marketing success. What is Integrated Marketing? According to BusinessDictionary.com,…

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importance of sem
The Importance of SEM in your overall marketing strategy
The Importance of SEM in your overall marketing strategy 1024 698 Derek Schwitters

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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