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Google Signals Is Now Removed From GA4 Reporting with Lodestar Marketing Group
Google Signals Is Now Removed From GA4 Reporting
 Google Signals Is Now Removed From GA4 Reporting 1024 451 lodestar marketing group
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In February 2024, Google Signals was removed from GA4’s reporting identity list. This marks a significant shift in the platform’s approach to user privacy. Learn more about Google Signals and what their role is now in GA4. read more
Top Seven Google Ads Auto Updates From Lodestar Marketing Group
Top Seven Google Ads Auto Updates You Need to Watch Out For
 Top Seven Google Ads Auto Updates You Need to Watch Out For 1024 420 lodestar marketing group
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Managing Google Ads campaigns can be quite complex with many hidden and automated settings. Here are the top seven you need to watch out for. read more
Google’s Local Services Ads: Build Trust and Generate Leads - Lodestar Marketing Group
Google’s Local Services Ads: Build Trust and Generate Leads
 Google’s Local Services Ads: Build Trust and Generate Leads 1024 451 lodestar marketing group
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Google’s Local Services ads build trust and generate leads based on searches in a company’s serviceable area. Explore the benefits of these ads and how to get started. read more
5 Strategies for Creating Effective Paid Media Campaigns On A Budget From Lodestar Marketing Group
5 Strategies for Creating Effective Paid Media Campaigns On A Budget
 5 Strategies for Creating Effective Paid Media Campaigns On A Budget 900 443 lodestar marketing group
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Need to maximize paid media results and not break the bank? Here are 5 strategies for creating effective paid media campaigns on a budget. read more
Making the Transition to GA4: Top 10 Things You Need To Know From Lodestar Marketing Group
Making the Transition to GA4: Top 10 Things You Need To Know
 Making the Transition to GA4: Top 10 Things You Need To Know 1024 536 lodestar marketing group
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On July 1st, 2023, Google transitions from Universal Analytics to GA4. Some businesses have struggled to make the switch or are simply out of time. What about your business? If you’re still making the transition to GA4, here are the top ten things you need to know. read more
Lodestar Marketing Group was named 2023 Google Premier Partner
Lodestar Marketing Group has been named a 2023 Google Premier Partner
 Lodestar Marketing Group has been named a 2023 Google Premier Partner 1024 468 lodestar marketing group
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We are excited to announce that lodestar marketing group has achieved 2023 Premier Partner status as part of the Google Partners program. This program is designed for digital marketing agencies that manage Google Ads accounts for clients. These agencies empower companies by providing innovative tools, resources, and support to help clients succeed and grow online.…

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Making-the-Switch-to-Google-Analytics-4-from-Lodestar-Marketing-Group
Making the Switch to Google Analytics 4
 Making the Switch to Google Analytics 4 900 600 lodestar marketing group
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Google Universal Analytics will be ending and will be replaced with Google Analytics 4 (GA4). Universal Analytics will stop collecting and analyzing data after July 1, 2023. You will need to set up Google Analytics 4 as soon as possible, alongside Universal Analytics, to build the historical data you will want to have once the…

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reach-your-audience-online-with-lodestar-marketing-group
Reach Your Audience Where They Spend Their Time – Online
 Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar marketing group
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One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and want to discover men and women with a high income who like to travel, they can be found. With the…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
 Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar marketing group
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We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
 What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 lodestar marketing group
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Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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