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Search Marketing

Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
 Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Lodestar Marketing Group

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
 Keep up with Google Algorithm Changes 1024 683 Lodestar Marketing Group

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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leveraging google tag manager
Leveraging Google Tag Manager to Show Results and ROI
 Leveraging Google Tag Manager to Show Results and ROI 1024 683 Lodestar Marketing Group

Here at lodestar marketing group, we believe that in addition to providing our expert SEO and SEM services, we also need to share information that is designed to educate and inform our readers. Our industry is one that changes frequently and it can be difficult to keep up with all the changes and how they…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
 How Digital Marketing Plays a Role in Public Relations 900 600 Lodestar Marketing Group

For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 Lodestar Marketing Group

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
 Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Lodestar Marketing Group

We are all familiar with how Google searches work. We type the name of a particular product into our browser bar and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home page as well as other…

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search marketing
Searching Marketing: Beyond the Search Engines
 Searching Marketing: Beyond the Search Engines 900 600 Lodestar Marketing Group
Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines. read more
google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
 Google Index Updates: Mobile vs Desktop 1024 683 Lodestar Marketing Group

Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
 What You Need to Know About Google Algorithm Updates 1024 683 Lodestar Marketing Group

If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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generating leads from blogs
Can you actually generate leads from your blog?
 Can you actually generate leads from your blog? 900 600 Lodestar Marketing Group

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

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