Reach more customers with targeted display advertising.
Growing your business starts by increasing awareness of your products and services with the right target audience. Targeted display allows you to reach a large number of potential customers at very low cost. In fact, with many cost-per-click models now available, you only pay when someone actually clicks and shows interest in your offering.
Be Where Your Customers Are
90% of Americans use the internet and overall 63% of the worldwide population is online
Online Shoppers
77% of Americans shop online. 72.9% of all online sales in the U.S. came from mobile devices in 2021
Digital Budget Allocation
72% of overall marketing budgets get put towards digital marketing channels
lodestar marketing group specializes in developing targeted display campaigns that get results.
Most of our campaigns are integrated with PPC search and retargeting to ensure comprehensive coverage and the best possible ROI scenarios.
Strategy
We will develop a strategy to help you reach your desired target audience and cost effectively generate traffic, leads and sales.
Multivariate Testing
All campaigns include ongoing testing, measuring and refining to understand the best combination for optimal results.
Audience Targeting
We work to pinpoint your exact target audiences. This can be accomplished contextually (keyword search, topic search, placement) or by audience profiling (interests, demographics, remarketing).
Campaign Development
Your campaign set-up includes target audience research, defining contextual and audience targeting, setting a bid strategy and defining campaign parameters.
Banners and Landing Pages
Our creative team produces effective display banners and landing pages to help drive qualified traffic and generate action.
Analytics and ROI
All reports include detailed website statistics including total visits, unique visitors, time on site, average page views and bounce rate.
Reports include a detailed look at website visitor behavior including brand engagement activities, intent to purchase activities, leads generated and much more.
Detailed campaign and testing results are included in reports to understand costs, cost -per-click, click through rates, conversion rates and much more.
We look at costs by campaign, leads/sales generated and overall impact on your business to understand the ROI and where to best invest the budget for optimal results.
Targeted Display Case Studies at a Glance
Frozen Food Demand Generation
This frozen food company wanted to increase awareness of their new line of foods while building demand for specific retailers in targeted markets. Using the GDN, we successfully reached their consumer profiles in those markets. Website traffic increased over 300% and actions indicating ‘intent to purchase’ also rose considerably.
Local Retail Store Traffic
This local appliance retailer wanted to reach potential customers looking for new appliances when they were out shopping. They tested a mobile campaign with another vendor with little to no results. Using the GDN with mobile targeting, we successfully reached thousands of shoppers on their mobile phones. Stores that were once lagging in sales are seeing renewed growth since the launch of this campaign.
Bottled Water Campaign Engagement
This bottled water company wanted to build engagement with their community with a New Year’s Resolution campaign. Using targeted display, we successfully reached a very specific target audience profile in specific geographic locations. In the first month, we generated 27,500 new website visitors to their site with 37% taking action to learn ‘where to buy’.
Let's Talk
Contact lodestar to learn more about our targeted display services and how we can support your business goals.