Digital Marketing Blog

PPC, SEO, Social and Design News

Close
Enter your
text here
Image of hiker reaching out hand to help another hiker cross a rock gap to illustrate Why Trust Matters & How To Build Trust blog by Lodestar Marketing Group
Why People Buy From Companies They Trust and How to Build Trust
 Why People Buy From Companies They Trust and How to Build Trust 1024 451 Lodestar Marketing Group

Why Trust Matters More Than Price or Quality When it comes to connecting with customers, trust is one of the strongest tools a business has. According to the 2026 Edelman Trust Barometer Special Report on Brand Trust, 88% of consumers…

read more
SEO & GEO Case Study: Combining SEO and GEO strategy increased AI visibility for an iconic landmark
SEO & GEO Case Study: Combining SEO and GEO strategy increased AI visibility for an iconic landmark
 SEO & GEO Case Study: Combining SEO and GEO strategy increased AI visibility for an iconic landmark 1024 451 Lodestar Marketing Group

Boost AI visibility and rankings by combining SEO and GEO strategies. Learn how an iconic landmark expanded its search reach in this case study.

read more
SEO & GEO Case Study: Medical Group Grew AI Audience 10x
SEO & GEO Case Study: Medical Group Grew AI Audience 10x
 SEO & GEO Case Study: Medical Group Grew AI Audience 10x 1024 451 Lodestar Marketing Group

Learn how a strategic SEO and GEO content program helped a regional medical group grow its AI audience reach 10x to 21.5 million.

read more
Digital Marketing Case Study Harley Davidson Increase Revenue with Marketing Campaigns Lodestar Marketing Group
Digital Marketing Case Study: Harley-Davidson Dealership Increases Revenue With New Strategy
 Digital Marketing Case Study: Harley-Davidson Dealership Increases Revenue With New Strategy 1024 451 Lodestar Marketing Group

Case study: how a strategic budget and tracking overhaul helped a Harley-Davidson dealership drive 3X revenue growth in its first month.

read more
partial view of woman in yellow sweater with laptop computer, mobile phone and credit card shopping online and making a purchase to represent AI-referred shopping purchase blog topic
Why AI-Referred Shoppers Spend More and How to Capture Them
 Why AI-Referred Shoppers Spend More and How to Capture Them 1024 451 Lodestar Marketing Group

New research finds that AI-referred shoppers are high-intent buyers: A recent Reuters report shows they outspend other visitors by 53%. That is a sharp reversal. As recently as March 2025, AI traffic converted 38% worse than other channels, so it…

read more
white speech bubbles on gray background representing What Your Social Media Says About Your Brand blog
What Your Social Media Says About Your Brand (Even When You’re Not Posting)
 What Your Social Media Says About Your Brand (Even When You’re Not Posting) 1024 451 Lodestar Marketing Group

Your social media presence is speaking for your brand, whether you post every day or only occasionally. Prospective customers, partners, and candidates all use social platforms to form first impressions. They look at what you say, how you say it,…

read more