Search Engine Optimization: SEO

Local and national organic search services

Drive qualified visitors to your website with a strong organic presence.

93% of online experiences begin with a search engine and 75% of users never scroll past the first page. With billions of searches each month, this is an important marketing tool you simply cannot ignore. Marketers report that organic traffic is typically their highest traffic source with the strongest close rates and engagement.

Search Generates Retail Traffic

80% of local mobile phone searches lead to customer in-store purchases

Search Gets Things Started

93% of web experiences start on search engines like Google, Bing and mapping apps.

That Critical First Page

75% of users never even go to the second page of search engine results

SEO is a very important part of the marketing mix.

The ultimate goal of SEO is the same as any other marketing campaign, increase sales or leads by driving qualified traffic to your Web site. lodestar marketing group will work with you to execute the proven strategies that will achieve the higher rankings and develop long lasting traffic growth.

Site Structure Analysis

We will analyze the structure of your website site to make sure the search robots can crawl it effectively and it meets Google’s mobile compatibility standards.

Core Keyword Research

We research what keywords and keyword phrases, relevant to each page, are searched on most in the major search engines. These keywords will be the foundation of the SEO on each page of your site.

SEO Strategy

Based on the analysis of the website and the core keyword research, we will develop an SEO strategy to reach the desired ranking and traffic goals.

SEO Best Practices

We write all of the elements from URLS to H1 tags to ensure the search engines understand what the page is about and can rank it appropriately.

Content Development

Content is a key component for a strong SEO program. We will work with you to re-purpose existing content or create new content such as blogs, white papers, case studies and articles.


Analytics and ROI

All reports include detailed website statistics including total visits, unique visitors, time on site, average page views and bounce rate.

Reports include a detailed look at website visitor behavior including brand engagement activities, intent to purchase activities, leads generated and much more.

Detailed keyword ranking results are included in reports to understand which words are driving the most traffic to the website and our greatest opportunities for improvement.

SEO Case Studies at a Glance

Frozen Food Awareness
Frozen Food Awareness

This new healthy frozen food company had no brand awareness and no visibility in the search engines. Their brand name also had heavy competition. In 3 months, we helped them take over the first page of Google for their brand name and rank on an additional 221 words in the first position.

Shipping Company Quote Requests
Shipping Company Quote Requests

This air cargo company wanted to increase website traffic and the volume of quotes for service. In 5 months, we increased keyword rankings by 178%. Website traffic and leads during their typically slowest month of the year were consistent with their busy season.

Restaurant Traffic and Online Orders
Restaurant Traffic and Online Orders

This Southern California restaurant chain launched a new website and couldn’t understand why traffic dropped considerably and wouldn’t bounce back up. After engaging with lodestar to help improve their SEO, we worked together to uncover a plug-in that was blocking the search robots. Problem solved!

Let's Talk

Contact lodestar to learn more about our SEO services and how we can support your business goals.