Pay Per Click: PPC

lodestar is a Google Premier Partner
and a Microsoft Advertising Certified Professional

Connect with potential customers at the very moment of interest.

A majority of people rely on search engines to research, compare and read reviews prior to making a purchase. Your ad will be front and center to help potential customers find exactly what they want, when they want it!

Consumer Shopping Behavior

88% of consumers research their buys online before making a purchase either online or in-store

B2B Purchase Decisions

52% of B2B buyers more likely to buy after reading related content.

Paid Advertising Matters

68% of marketers stated that paid advertising is ``very important`` or ``extremely important`` to their overall marketing strategy.

PPC is a very important part of the marketing mix.

PPC supports all other marketing campaigns (both online and offline) to help close the funnel and improves overall return on investment.


We will develop a strategy to help you reach your desired target audience and cost effectively generate traffic, leads and sales.

Multivariate Testing

All campaigns include ongoing testing, measuring and refining to understand the best combination for optimal results.

Campaign Development

Your campaign set-up will include target audience research, keyword research, ad group architecture, and bid strategy.

Text Ad Copy

Our seasoned copywriters will write engaging text ad copy blocks to answers searchers questions and drive website traffic.

Banners and Landing Pages

Our creative team produces effective display banners and landing pages to help drive qualified traffic and generate action.

Analytics and ROI

All reports include detailed website statistics including total visits, unique visitors, time on site, average page views, and bounce rate.

Reports include a detailed look at website visitor behavior including brand engagement activities, intent to purchase activities, leads generated and much more.

Detailed campaign and testing results are included in reports to understand costs, cost -per-click, click through rates, conversion rates and much more.

We look at costs by campaign, leads/sales generated and overall impact on your business to understand the ROI and where to best invest the budget for optimal results.

PPC Case Studies at a Glance

Non-Profit Lead Generation

This national non-profit used PPC to promote their annual breast cancer walks. In Year 1, leads increased 8.5% and cost per lead dropped by 44%. In Year 2, leads increased 35% and cost per lead dropped by an astounding 82%.

Consumer Goods Store Traffic

This leading manufacturer of floor stains used PPC to grow website traffic by 28% and increase repeat visitors and visitor engagement by 25% year over year. We reduced the cost-per-click by 50% greatly improving campaign ROI.

Big Data Storage Lead Generation

We recommended PPC for this B2B company to generate leads for their sales team. After 3 months, lead volume increased 71% and the cost per conversion reduced by 88%. We reduced their overall monthly spend while increasing total number of leads.

Let's Talk

Contact lodestar to learn more about our pay-per-click marketing services and how we can support your search engine marketing goals.