Google’s Local Services Ads: Build Trust and Generate Leads

Have you ever searched on Google, and some results were listed as “Google Guaranteed or Google Screened?” Those listings are part of a Local Services ad program that works to build trust and generate leads based on searches made near a company’s serviceable area. In this blog, we’ll explore the benefits of Google Local Services ads and outline what you’ll need for the application process.

Why Local Services Ads?

Local Services ads offer powerful benefits for local businesses: grab attention with top placement in Google Search, connect with qualified customers actively seeking your services, and manage leads easily with built-in tools and a mobile app. Plus, you’ll build trust with Google’s backing (Guarantee or Screened), pay only for relevant leads, and enjoy the freedom of customers proactively contacting you. It’s a targeted, efficient way to attract new business.

Getting Started With Local Services Ads

Before beginning the application process, you’ll need to share some information about your business. Here’s a list of what you’ll need to have ready so we can get you set up.

• Business Name
• Business Phone
• Full Business Address
• Business Hours
• Business owner’s First and Last name
• Year founded
• Total number of employees
• Business categories for your services
• An exhaustive list of all services provided
• The areas in which you do business (for ad targeting)
• How would you prefer to receive leads: email or text message
• Badge Type:
  Home Services –> Google Guaranteed
  Health Care –> License verified by Google
  Everything else –> Google Screened
• Access to Google My Business/Google Maps/Reviews

So once the initial setup is complete, the business owner will continue with the screening process via a link in an email. To participate in Local Services Ads, all businesses must pass Google’s screening and verification process, which dedicated background check partners perform. The process varies by business category and location and may include background, business registration, insurance, license checks, and minimum review requirements. The background check process doesn’t involve a credit check or pull. Businesses aren’t charged for the background check.

Once the screening process has been completed, all that’s left to begin running ads is setting up budgeting, bidding, and verifying billing information. As a Google Premier Partner, Lodestar Marketing Group can help you get started with Local Services Ads to generate leads and increase sales. Reach out to us today.