Lead Generation

Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
Creating a Buyer Persona for Your Target Digital Audience 900 600 lodestar

When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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search marketing
Searching Marketing: Beyond the Search Engines
Searching Marketing: Beyond the Search Engines 900 600 Derek Schwitters

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

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search rankings seo
What To Do When Search Rankings Drop
What To Do When Search Rankings Drop 1024 683 Derek Schwitters

One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens rankings and helps our clients maintain a strong organic presence. However, in the digital world,…

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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
Google Adwords: How to Get a Better CTR with Text Ads 1024 684 Sarah Schwitters

In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more mobile friendly and is part of Google’s “mobile first” vision.  This change will offer advertisers…

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social media tips
Social Media Tips: How to Make it Work for You
Social Media Tips: How to Make it Work for You 900 600 Sarah Schwitters

Unless you have been living completely off-grid for the last 5-10 years, you undoubtedly are very familiar with Social Media.  In fact, if you are like most people today, you are active on more than one social media platform. A recent article in Kabbage.com noted that the average user is on five social media platforms. …

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landing page tips
Tips for Building an Effective Landing Page
Tips for Building an Effective Landing Page 1024 682 Sarah Schwitters

One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital.  Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing.  For…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
Using Digital Marketing to Generate Business Leads 764 556 Sarah Schwitters

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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generating leads from blogs
Can you actually generate leads from your blog?
Can you actually generate leads from your blog? 900 600 Sarah Schwitters

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

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integrated marketing sem
Integrated Marketing and SEM: The winning combination
Integrated Marketing and SEM: The winning combination 600 450 Derek Schwitters

Integrated Marketing is a term that we hear tossed around a lot but it’s one of those terms whose meaning can sometimes get a little clouded so we’d like to clear that up and take some time to talk about why this is so important for marketing success. What is Integrated Marketing? According to BusinessDictionary.com,…

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importance of sem
The Importance of SEM in your overall marketing strategy
The Importance of SEM in your overall marketing strategy 1024 698 Derek Schwitters

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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