Tips for Building an Effective Landing PageTips for Building an Effective Landing Page https://www.lodestarmg.com/wp-content/uploads/2016/06/landing-page-tips-bsp-236234512-1024x682.jpg 1024 682 Sarah Schwitters Sarah Schwitters https://secure.gravatar.com/avatar/ba890194977a6c2688c4bccc2eaa46e5?s=96&d=mm&r=g
- Sarah Schwitters
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One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital. Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing. For example, consider the term “landing page.” Most likely you’ve heard this term tossed around quite a bit but you may not be entirely sure what a landing page is. Well, we’d like to dive into that topic here and explain what a landing page is and how to make the most of the ones that are on your website.
First, don’t confuse a landing page with a home page. A home page is just that, your home page. It’s the first page of your website that introduces your business to consumers. Think of it as your digital address, similar to the physical address of your home. A landing page, on the other hand, is a specific page within your website that is written to target a specific audience with a specific message. Typically, website visitors “land there” directly from a marketing campaign such as an email, social media post or banner ad. For example, say your business sells running shoes online and you are the sponsor of an upcoming half-marathon. You would like to give customers an opportunity to register for the half via your website, so you create a “landing-page” where people can easily learn more about the event and register for the run without having to navigate through your entire website to find the information. Getting your audience to register for your run is the action you would like them to take and the landing page provides the place for them to do just that.
The goal of every landing page is to prompt your audience to take a specific action. However, there are some specific things you can do to make sure your landing page is effective and accomplishing your goal. A recent article in Kabbage.com offered some great tips on how to get the most out of your landing page and we’d like to share those tips with you here.
Here at lodestar marketing group, we’ve found that these simple principles always bring results for our clients and they’ll do the same for you as well. Give us a call and let us show you how we can bring success to your business as well.