Social Media Case Study: Non-Profit Cancer Support Org Boosts Engagement

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves a non-profit organization dedicated to helping people who have been diagnosed with cancer. Through their robust forums, patients and their families can ask questions and get support from doctors and specialists all over the world. The organization wanted to increase awareness of this free service to help as many families as possible.

The Challenge

The non-profit wanted to utilize Meta, X, YouTube and other social media outlets to generate awareness of their free services. The current campaign was not generating “likes,” shares, or engagement of any kind. The non-profit was posting highly technical videos as their sole social media effort. While the videos were informative, they were highly advanced and hard to understand. They were also not the kind of content people wanted to share with their friends.

Strategic Solutions

Lodestar Marketing Group developed a strategy to introduce different types of content into the campaign, including encouraging quotes & photos, testimonials from their members, success stories, and breakthroughs in cancer research.

Results

The non-profit noticed a large increase in likes, engagement, and shares. The traffic on their website forum where patients and family ask a question to doctors skyrocketed. They also saw a huge increase in people sharing their Facebook posts.

Conclusion

With some simple changes to the social media strategy, the nonprofit was able to leverage this powerful tool to share the free resources they have to offer with more families in need of support.

Download Case Study: Non-Profit Cancer Support Org Boosts Social Engagement