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8 Facebook Ad Campaign Mistakes to Avoid From Lodestar Marketing Group
8 Facebook Ad Campaign Mistakes to Avoid
 8 Facebook Ad Campaign Mistakes to Avoid 1024 422 lodestar marketing group
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Facebook Ads can be a highly effective tool for businesses, but setting up campaigns can be complicated, with plenty of potential for missteps. Here are the 8 Facebook ad campaign mistakes to avoid to see the best return on investment. read more
Social Media Outlook in 2023 and Beyond from Lodestar Marketing Group
Social Media Outlook in 2023 and Beyond
 Social Media Outlook in 2023 and Beyond 1024 683 lodestar marketing group
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Social media has become a crucial marketing tool for many companies in recent years and is constantly evolving. The social media outlook for 2023 will see some current trends continue to gain in popularity and the emergence of new trends that will revamp the marketing landscape. Here are some trending ideas to implement into your…

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The Power of TrueView Ad Campaigns for Driving Awareness from Lodestar Marketing Group
The Power of TrueView Ad Campaigns for Driving Awareness
 The Power of TrueView Ad Campaigns for Driving Awareness 1024 468 lodestar marketing group
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With over two billion registered users, YouTube has enormous reach and provides many opportunities to drive awareness for your brand. Anyone who has been on YouTube will eventually see advertisements before, during, or after a video plays. The most common ads on YouTube are TrueView Ads. TrueView ads have several characteristics that appeal to advertisers…

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Facebook Advertising 101
Facebook Advertising 101
 Facebook Advertising 101 1024 683 lodestar marketing group
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If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly and is the most-used social media platform in the world. That’s a lot of potential…

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The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
 The Dos and Don’ts of Negative Comments on Facebook 1024 683 lodestar marketing group
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We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments and hopefully make them disappear. Sometimes even the most innocent of posts can cause someone to lash out. So what’s…

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Twitter can enhance SEO
How Twitter can Enhance Your SEO
 How Twitter can Enhance Your SEO 900 600 lodestar marketing group
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SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
 E-commerce Best Practices: Providing a Positive User Experience 900 563 lodestar marketing group
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Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
 Search Marketing Update: Target YouTube Users Based on Search History 1024 683 lodestar marketing group
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We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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social-media-industry-report
Social Media Industry Report: How does your Business Stack up?
 Social Media Industry Report: How does your Business Stack up? 1024 682 lodestar marketing group
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How does your business or industry stack up in the realm of Social Media? That’s a simple question with a slightly complex answer. Sifting through the detailed information in order to understand how your business is doing on Social Media can be daunting to say the least. However, knowing how your business is doing on…

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off page SEO checklist
The Off-Page SEO Checklist
 The Off-Page SEO Checklist 598 448 lodestar marketing group
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The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who live in this world, it’s a term that has been around for a while. Off-Page…

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