Social Media

Twitter can enhance SEO
How Twitter can Enhance Your SEO
How Twitter can Enhance Your SEO 900 600 Sarah Schwitters

SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
E-commerce Best Practices: Providing a Positive User Experience 900 563 Sarah Schwitters

Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Derek Schwitters

We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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social-media-industry-report
Social Media Industry Report: How does your Business Stack up?
Social Media Industry Report: How does your Business Stack up? 1024 682 Sarah Schwitters

How does your business or industry stack up in the realm of Social Media? That’s a simple question with a slightly complex answer. Sifting through the detailed information in order to understand how your business is doing on Social Media can be daunting to say the least. However, knowing how your business is doing on…

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off page SEO checklist
The Off-Page SEO Checklist
The Off-Page SEO Checklist 598 448 Derek Schwitters

The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who live in this world, it’s a term that has been around for a while. Off-Page…

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social media tips
Social Media Tips: How to Make it Work for You
Social Media Tips: How to Make it Work for You 900 600 Sarah Schwitters

Unless you have been living completely off-grid for the last 5-10 years, you undoubtedly are very familiar with Social Media.  In fact, if you are like most people today, you are active on more than one social media platform. A recent article in Kabbage.com noted that the average user is on five social media platforms. …

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digital marketing leads
Using Digital Marketing to Generate Business Leads
Using Digital Marketing to Generate Business Leads 764 556 Sarah Schwitters

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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generating leads from blogs
Can you actually generate leads from your blog?
Can you actually generate leads from your blog? 900 600 Sarah Schwitters

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

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website first impression
You only have one chance to make a First Impression
You only have one chance to make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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social media trends
Social Media Trends for 2015
Social Media Trends for 2015 900 600 Sarah Schwitters

As we sort through the plethora of information regarding various trends to watch for in 2015, we came across a fascinating article from MAVSOCIAL about Social Media Trends in 2015. We found this article to be so full of vital information about all the “ins and outs” of Social networking, we decided to repost it…

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