Design & Development

Google Knowledge Graphs
Everything You Need to Know About Google Knowledge Graphs
Everything You Need to Know About Google Knowledge Graphs 722 592 Derek Schwitters

The Google knowledge graph was launched by Google in May of 2012 and is a system that understands facts about people, places and things and how all these entities are connected. It is used both behind the scenes by Google to help improve search relevancy but it also presents knowledge boxes within search results, as…

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The New Google Chrome HTTPS Requirement Could Impact SEO
The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
Google Index Updates: Mobile vs Desktop 1024 683 Derek Schwitters

Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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landing page tips
Tips for Building an Effective Landing Page
Tips for Building an Effective Landing Page 1024 682 Sarah Schwitters

One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital.  Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing.  For…

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New Website SEO
How to Update a Website without Losing SEO Rankings
How to Update a Website without Losing SEO Rankings 900 600 Sarah Schwitters

Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

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mobile friendly website
How a Mobile Friendly Website Will Impact Your SEO Results
How a Mobile Friendly Website Will Impact Your SEO Results 900 600 Derek Schwitters

Is your website mobile-friendly?   You may find yourself thinking this question is superfluous in light of the algorithm changes Google made last year.  However, there are many businesses “dragging their feet” on this transition. If you happen to be one of those businesses, you may want to quickly hop on the mobile bandwagon. Mobile optimization…

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website first impression
You only have one chance to make a First Impression
You only have one chance to make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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