Digital Marketing

4 Digital Marketing Ideas for the Holiday Season from Lodestar Marketing Group
4 Digital Marketing Ideas for the Holiday Season
4 Digital Marketing Ideas for the Holiday Season 1024 819 John Alas

The holiday season presents an excellent opportunity for companies to ramp up their digital marketing campaigns to expand their reach and engage with their existing clientele. Holiday season purchases are a large portion of many industries’ annual sales, making a holiday-themed digital marketing strategy crucial to maximize your company’s potential. Give Your Clients a Token…

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Facebook Advertising 101
Facebook Advertising 101
Facebook Advertising 101 1024 683 lodestar

If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly and is the most-used social media platform in the world. That’s a lot of potential…

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The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
The Dos and Don’ts of Negative Comments on Facebook 1024 683 Sarah Schwitters

We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments and hopefully make them disappear. Sometimes even the most innocent of posts can cause someone to lash out. So what’s…

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SMS-Marketing-Basics-from-Lodestar-Marketing-Group
SMS Marketing Basics
SMS Marketing Basics 1024 683 Sarah Schwitters

As the rising generation is connecting more with others via text messaging rather than email, it creates a new opportunity for businesses to connect with potential customers where they are at. If you’ve considered using SMS marketing, here is a rundown of what it entails. What is SMS Marketing? SMS Marketing is a communication strategy…

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Why your business needs a blog by lodestar marketing group
Does Your Business Have A Blog? 5 Reasons Why You Should
Does Your Business Have A Blog? 5 Reasons Why You Should 900 563 lodestar

A business website doesn’t always offer enough personality, information, or authority to stand out from the competition. This is where having a blog for your business can shine. Here are five reasons why your business needs a blog. 1. Keep your audience updated about your business A blog is a great tool to keep your…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar

We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 lodestar

Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 lodestar

Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations 1024 536 lodestar

When marketing your product, brand or company online, large ad campaigns can get you amazing results. Before your marketing team releases the latest batch of Google ads however, there is more to this equation. Here we’ll discuss privacy concerns surrounding ads, and how the policies General Data Protection Regulation (GDPR) and California Consumers Protection Act…

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attribution-models-lodestar-marketing-group
What Are Different Types of Attribution Models?
What Are Different Types of Attribution Models? 1024 536 lodestar

In the land of marketing, not all data is equal. We want data that provides insights into what influences consumers, and how to optimize our ads to get the most bang for our buck. What ad campaigns are driving the most revenue? How do we get our potential customers to respond to our call-to-action? There…

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