Digital Marketing

What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 Sarah Miller

Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 Sarah Miller

Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations 1024 536 Sarah Miller

When marketing your product, brand or company online, large ad campaigns can get you amazing results. Before your marketing team releases the latest batch of Google ads however, there is more to this equation. Here we’ll discuss privacy concerns surrounding ads, and how the policies General Data Protection Regulation (GDPR) and California Consumers Protection Act…

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attribution-models-lodestar-marketing-group
What Are Different Types of Attribution Models?
What Are Different Types of Attribution Models? 1024 536 Sarah Miller

In the land of marketing, not all data is equal. We want data that provides insights into what influences consumers, and how to optimize our ads to get the most bang for our buck. What ad campaigns are driving the most revenue? How do we get our potential customers to respond to our call-to-action? There…

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Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Twitter can enhance SEO
How Twitter can Enhance Your SEO
How Twitter can Enhance Your SEO 900 600 Sarah Schwitters

SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
Keep up with Google Algorithm Changes 1024 683 Derek Schwitters

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
How Digital Marketing Plays a Role in Public Relations 900 600 Sarah Schwitters

For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
Creating a Buyer Persona for Your Target Digital Audience 900 600 lodestar

When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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The New Google Chrome HTTPS Requirement Could Impact SEO
The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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