Digital Marketing

What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations 1024 536 lodestar

When marketing your product, brand or company online, large ad campaigns can get you amazing results. Before your marketing team releases the latest batch of Google ads however, there is more to this equation. Here we’ll discuss privacy concerns surrounding ads, and how the policies General Data Protection Regulation (GDPR) and California Consumers Protection Act…

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What Are Different Types of Attribution Models?
What Are Different Types of Attribution Models? 1024 536 lodestar

In the land of marketing, not all data is equal. We want data that provides insights into what influences consumers, and how to optimize our ads to get the most bang for our buck. What ad campaigns are driving the most revenue? How do we get our potential customers to respond to our call-to-action? There…

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Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Twitter can enhance SEO
How Twitter can Enhance Your SEO
How Twitter can Enhance Your SEO 900 600 Sarah Schwitters

SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
Keep up with Google Algorithm Changes 1024 683 Derek Schwitters

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
How Digital Marketing Plays a Role in Public Relations 900 600 Sarah Schwitters

For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
Creating a Buyer Persona for Your Target Digital Audience 900 600 lodestar

When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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The New Google Chrome HTTPS Requirement Could Impact SEO
The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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Search Marketing Update: Target YouTube Users Based on Search History
Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Derek Schwitters

We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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How to Utilize A/B Testing for Digital Marketing
How to Utilize A/B Testing for Digital Marketing 900 600 Derek Schwitters

For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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