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Digital Marketing

A/B testing mistakes with Lodestar Marketing Group
A/B Testing Mistakes
 A/B Testing Mistakes 1024 451 lodestar marketing group
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Common mistakes can undermine the effectiveness of your A/B testing and have misleading results. Explore some of these and provide tips on how to avoid them. read more
Paid Search Case Study Charity Event Organization
Paid Search Case Study: Charity Event Organization Adds Participants and Lowers Costs
 Paid Search Case Study: Charity Event Organization Adds Participants and Lowers Costs 1024 451 lodestar marketing group
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Can a paid search strategy increase charity organization event sign-ups and lower participant acquisition costs? Check out this digital marketing case study to learn more about Lodestar Marketing Group’s strategy. read more
Case Study: Financial Services Firm Increases New Loans & Decreases CPA
Paid Search Case Study: Financial Services Firm Increases New Loans & Decreases CPA
 Paid Search Case Study: Financial Services Firm Increases New Loans & Decreases CPA 1024 451 lodestar marketing group
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The online loan market is competitive and a financial services company struggled to increase loan applications at an acceptable cost. See the case study to learn more about Lodestar Marketing Group’s successful digital marketing strategy. read more
Case Study: Digital Marketing Strategy Helps Grocery Chain Increase Store Visits and Reduce Costs by Lodestar Marketing Group
Digital Marketing Case Study: Multi-Location Grocery Chain Increases Store Visits & Lowers Costs
 Digital Marketing Case Study: Multi-Location Grocery Chain Increases Store Visits & Lowers Costs 1024 451 lodestar marketing group
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A multi-location grocery chain was using traditional newspaper inserts and mailers to inform customers of their weekly specials. The printed flyers and direct mail were progressively getting more expensive. Read the case study to learn more about Lodestar Marketing Group’s successful digital strategy. read more
Case Study: Agency SEO Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months by Lodestar Marketing Group
SEO Case Study: Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months
 SEO Case Study: Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months 1024 451 lodestar marketing group
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Growing an organic traffic presence can be a struggle for companies as they are starting out. A newly launched supplement company did not appear in the search results for its brand or products. Read the digital marketing case study to learn more. read more
Correctly Calculating ROI & ROAS for Your Digital Campaigns with lodestar marketing group
Correctly Calculating ROI & ROAS for Your Digital Campaigns
 Correctly Calculating ROI & ROAS for Your Digital Campaigns 1024 451 lodestar marketing group
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ROI and ROAS are metrics to determine the success of a marketing campaign. Check out these tips for correctly calculating ROI & ROAS for your digital campaigns. read more
5 Essential Tips for a Successful Product Launch From Lodestar Marketing Group
5 Essential Tips for a Successful Product Launch
 5 Essential Tips for a Successful Product Launch 1024 614 lodestar marketing group
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Launching a new product is exciting, and it can shape the future of your business. Here are the 5 essential tips for a successful product launch. read more
Making the Transition to GA4: Top 10 Things You Need To Know From Lodestar Marketing Group
Making the Transition to GA4: Top 10 Things You Need To Know
 Making the Transition to GA4: Top 10 Things You Need To Know 1024 536 lodestar marketing group
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On July 1st, 2023, Google transitions from Universal Analytics to GA4. Some businesses have struggled to make the switch or are simply out of time. What about your business? If you’re still making the transition to GA4, here are the top ten things you need to know. read more
GA4 Overview and Essential Reports Quick Look from Lodestar Marketing Group
GA4 Overview and Essential Reports Quick Look: What You Need To Know
 GA4 Overview and Essential Reports Quick Look: What You Need To Know 1024 448 lodestar marketing group
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On July 1, 2023, Google’s Universal Analytics (UA) will go away and be replaced by Google Analytics 4 (GA4.) The latest version of Google’s web analytics platform differs from the current version of Google Analytics in several ways. Here is an overview of a few of the key differences: Event-based tracking: In GA4, event-based tracking…

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Lodestar Marketing Group was named 2023 Google Premier Partner
Lodestar Marketing Group has been named a 2023 Google Premier Partner
 Lodestar Marketing Group has been named a 2023 Google Premier Partner 1024 468 lodestar marketing group
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We are excited to announce that lodestar marketing group has achieved 2023 Premier Partner status as part of the Google Partners program. This program is designed for digital marketing agencies that manage Google Ads accounts for clients. These agencies empower companies by providing innovative tools, resources, and support to help clients succeed and grow online.…

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