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Digital Marketing

Social Media Outlook in 2023 and Beyond from Lodestar Marketing Group
Social Media Outlook in 2023 and Beyond
 Social Media Outlook in 2023 and Beyond 1024 683 lodestar marketing group
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Social media has become a crucial marketing tool for many companies in recent years and is constantly evolving. The social media outlook for 2023 will see some current trends continue to gain in popularity and the emergence of new trends that will revamp the marketing landscape. Here are some trending ideas to implement into your…

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5 Common Google Ads Campaigns Mistakes from lodestar marketing group
5 Common Mistakes to Avoid When Setting Up Google Ads Campaigns
 5 Common Mistakes to Avoid When Setting Up Google Ads Campaigns 1024 682 lodestar marketing group
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Google Ads Campaigns can be an excellent way to introduce products or services to your clients. However, it is crucial to avoid making costly mistakes that can undermine the effectiveness of your campaign. Here are five common mistakes business owners make when launching a Google Ads Campaign. Targeting the wrong audience Before creating a Google…

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The Power of TrueView Ad Campaigns for Driving Awareness from Lodestar Marketing Group
The Power of TrueView Ad Campaigns for Driving Awareness
 The Power of TrueView Ad Campaigns for Driving Awareness 1024 468 lodestar marketing group
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With over two billion registered users, YouTube has enormous reach and provides many opportunities to drive awareness for your brand. Anyone who has been on YouTube will eventually see advertisements before, during, or after a video plays. The most common ads on YouTube are TrueView Ads. TrueView ads have several characteristics that appeal to advertisers…

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how-to-emerge-stronger-from-a-recession
How to Emerge Stronger from a Recession
 How to Emerge Stronger from a Recession 1024 653 lodestar marketing group
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Amid the news of many large corporations laying off employees and skyrocketing operating costs, there is a chance that the U.S. will enter a recession soon. Economies regularly go through expansions and recessions, and companies must be prepared to weather economic downturns. Businesses need to learn how to emerge stronger after a recession, and we…

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marketing-funnel-lodestar
What is a Marketing Funnel?
 What is a Marketing Funnel? 1024 536 lodestar marketing group
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Many companies wonder how to create a strategy to acquire new customers. A marketing funnel is a visual model of a potential customer’s timeline with a company. Marketing funnels describe each stage of brand engagement and can be a crucial part of your marketing strategy by providing insight into the customer experience. We discuss each…

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4 Digital Marketing Ideas for the Holiday Season from Lodestar Marketing Group
4 Digital Marketing Ideas for the Holiday Season
 4 Digital Marketing Ideas for the Holiday Season 1024 819 lodestar marketing group
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The holiday season presents an excellent opportunity for companies to ramp up their digital marketing campaigns to expand their reach and engage with their existing clientele. Holiday season purchases are a large portion of many industries’ annual sales, making a holiday-themed digital marketing strategy crucial to maximize your company’s potential. Give Your Clients a Token…

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Facebook Advertising 101
Facebook Advertising 101
 Facebook Advertising 101 1024 683 lodestar marketing group
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If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly and is the most-used social media platform in the world. That’s a lot of potential…

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The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
 The Dos and Don’ts of Negative Comments on Facebook 1024 683 lodestar marketing group
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We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments and hopefully make them disappear. Sometimes even the most innocent of posts can cause someone to lash out. So what’s…

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SMS-Marketing-Basics-from-Lodestar-Marketing-Group
SMS Marketing Basics
 SMS Marketing Basics 1024 683 lodestar marketing group
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As the rising generation is connecting more with others via text messaging rather than email, it creates a new opportunity for businesses to connect with potential customers where they are at. If you’ve considered using SMS marketing, here is a rundown of what it entails. What is SMS Marketing? SMS Marketing is a communication strategy…

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Why your business needs a blog by lodestar marketing group
Does Your Business Have A Blog? 5 Reasons Why You Should
 Does Your Business Have A Blog? 5 Reasons Why You Should 900 563 lodestar marketing group
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A business website doesn’t always offer enough personality, information, or authority to stand out from the competition. This is where having a blog for your business can shine. Here are five reasons why your business needs a blog. 1. Keep your audience updated about your business A blog is a great tool to keep your…

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