Digital Marketing

search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Derek Schwitters

We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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How to Utilize A/B Testing for Digital Marketing
How to Utilize A/B Testing for Digital Marketing 900 600 Derek Schwitters

For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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The Past, Present & Future of Digital Marketing
The Past, Present & Future of Digital Marketing 900 600 Derek Schwitters

Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital marketing is relatively young when considering the big picture of marketing. However, in its short…

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search marketing
Searching Marketing: Beyond the Search Engines
Searching Marketing: Beyond the Search Engines 900 600 Derek Schwitters

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

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history-of-content-marketing
The History of Content Marketing
The History of Content Marketing 1024 683 Sarah Schwitters

Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time.  While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is anything but new. The Content Marketing Institute defines content marketing as: …a strategic marketing approach…

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Social Media Industry Report: How does your Business Stack up?
Social Media Industry Report: How does your Business Stack up? 1024 682 Sarah Schwitters

How does your business or industry stack up in the realm of Social Media? That’s a simple question with a slightly complex answer. Sifting through the detailed information in order to understand how your business is doing on Social Media can be daunting to say the least. However, knowing how your business is doing on…

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Digital Marketing Trends to Watch for in 2017
Digital Marketing Trends to Watch for in 2017 900 600 Derek Schwitters

Is it REALLY that time of year when industries start looking at what may lie ahead in the coming year? YES! It is, even though it seems like just last month it was 2015 and we were making predictions for 2016. WOW! Time flies; here we are in the fall of 2016 and we are…

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google analytics
Making the Most of Google Analytics
Making the Most of Google Analytics 900 600 Sarah Schwitters

Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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value of seo
SEO and the C-Suite: Helping your CEO Understand the Value of SEO
SEO and the C-Suite: Helping your CEO Understand the Value of SEO 1024 793 Derek Schwitters

For those of us who earn a living dealing with all things SEO, it’s easy for us to get caught up in the intricacies of the SEO world such as algorithms, key words, organic search, best practices and so on.  All of these metrics are important when it comes developing and tracking an SEO strategy…

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search rankings seo
What To Do When Search Rankings Drop
What To Do When Search Rankings Drop 1024 683 Derek Schwitters

One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens rankings and helps our clients maintain a strong organic presence. However, in the digital world,…

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