Digital Marketing

importance of sem
The Importance of SEM in your overall marketing strategy
The Importance of SEM in your overall marketing strategy 1024 698 Derek Schwitters

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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leverage employees
Leverage Employees to Build your SEO
Leverage Employees to Build your SEO 1024 683 Derek Schwitters

Everyone in the organization including top executives, department heads, subject matter experts and assistants can help improve their companies’ SEO efforts. Get in the habit of doing these activities whenever possible and you will see your company website rankings and traffic grow. As with all SEO activities, ensure your content includes the important keyword phrases…

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before you choose an seo marketing firm
Before you Choose an SEO Marketing Firm
Before you Choose an SEO Marketing Firm 600 600 Derek Schwitters

SEO is a lot of work to do well, and it takes constant monitoring and updating to keep your site well indexed. Because of this many website owners are starting to hand that task off to companies dedicated to the job search engine optimization. But before you choose a company to do your SEO for…

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enterprise seo challenges
SEO: 3 Challenges Faced by Enterprises in 2015
SEO: 3 Challenges Faced by Enterprises in 2015 900 600 Derek Schwitters

The first few weeks of a new year always bring with it a myriad of anticipations of what’s ahead. One thing is certain, every new year will have its own set of challenges both personally and professionally. In the digital world, where much of life is lived now, challenges are part of the landscape. So…

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seo 2015 predictions
What Will Search Engine Optimization Look Like in 2015?
What Will Search Engine Optimization Look Like in 2015? 1024 576 Derek Schwitters

No matter where you go on the web, it’s seems everyone is making their predictions for 2015 and the digital world is no different. In fact, the digital world seems to lead the way in predictions because of the rapidly changing nature of technology. There is no shortage of resources out there predicting any number…

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social media trends
Social Media Trends for 2015
Social Media Trends for 2015 900 600 Sarah Schwitters

As we sort through the plethora of information regarding various trends to watch for in 2015, we came across a fascinating article from MAVSOCIAL about Social Media Trends in 2015. We found this article to be so full of vital information about all the “ins and outs” of Social networking, we decided to repost it…

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google smart lists
Google’s New Smart Lists
Google’s New Smart Lists 1024 683 Derek Schwitters

One of the things we enjoy about our job here at Lodestar Marketing Group is the opportunity to be on the forefront of changes that actually make our job, and yours, a little easier.   So today, we’re going to share with you an update from Google that we believe will do just that. This new…

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whats a content marketer to do
What’s a Content Marketer do?
What’s a Content Marketer do? 1024 683 Sarah Schwitters

That’s a question many content marketers are asking in the wake of recent updates at Google. Although this is not the first update of this nature, this particular update, The Hummingbird, has caught the eye of many content marketers. Why? Because this update has essentially “shut-down” keyword data released to webmasters, making it much more…

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