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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
 What You Need to Know About Google Algorithm Updates 1024 683 Lodestar Marketing Group

If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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content marketing agency seattle
Content Marketing: Why agencies need to learn from the past
 Content Marketing: Why agencies need to learn from the past 600 600 Lodestar Marketing Group

One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift away from links to content marketing being the most important ranking signal.  This shift has…

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google analytics
Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 Lodestar Marketing Group

Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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value of seo
SEO and the C-Suite: Helping your CEO Understand the Value of SEO
 SEO and the C-Suite: Helping your CEO Understand the Value of SEO 1024 793 Lodestar Marketing Group

For those of us who earn a living dealing with all things SEO, it’s easy for us to get caught up in the intricacies of the SEO world such as algorithms, key words, organic search, best practices and so on.  All of these metrics are important when it comes developing and tracking an SEO strategy…

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search rankings seo
What To Do When Search Rankings Drop
 What To Do When Search Rankings Drop 1024 455 Lodestar Marketing Group

One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens rankings and helps our clients maintain a strong organic presence. However, in the digital world,…

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off page SEO checklist
The Off-Page SEO Checklist
 The Off-Page SEO Checklist 598 448 Lodestar Marketing Group

The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who live in this world, it’s a term that has been around for a while. Off-Page…

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New Website SEO
How to Update a Website without Losing SEO Rankings
 How to Update a Website without Losing SEO Rankings 900 600 Lodestar Marketing Group

Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

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mobile friendly website Lodestar Marketing Group
How a Mobile Friendly Website Will Impact Your SEO Results
 How a Mobile Friendly Website Will Impact Your SEO Results 900 457 Lodestar Marketing Group

Is your website mobile-friendly? You may find yourself thinking this question is superfluous in light of the algorithm changes Google made last year.  However, there are many businesses “dragging their feet” on this transition. If you happen to be one of those businesses, you may want to quickly hop on the mobile bandwagon. Mobile optimization…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
 Using Digital Marketing to Generate Business Leads 764 556 Lodestar Marketing Group

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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website first impression
You Only Have One Chance to Make a First Impression
 You Only Have One Chance to Make a First Impression 900 600 Lodestar Marketing Group

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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