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SEO

E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
 E-commerce Best Practices: Providing a Positive User Experience 900 563 lodestar marketing group
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Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar marketing group
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Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
 Google Index Updates: Mobile vs Desktop 1024 683 lodestar marketing group
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Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
 What You Need to Know About Google Algorithm Updates 1024 683 lodestar marketing group
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If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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content marketing agency seattle
Content Marketing: Why agencies need to learn from the past
 Content Marketing: Why agencies need to learn from the past 600 600 lodestar marketing group
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One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift away from links to content marketing being the most important ranking signal.  This shift has…

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google analytics
Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 lodestar marketing group
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Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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value of seo
SEO and the C-Suite: Helping your CEO Understand the Value of SEO
 SEO and the C-Suite: Helping your CEO Understand the Value of SEO 1024 793 lodestar marketing group
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For those of us who earn a living dealing with all things SEO, it’s easy for us to get caught up in the intricacies of the SEO world such as algorithms, key words, organic search, best practices and so on.  All of these metrics are important when it comes developing and tracking an SEO strategy…

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search rankings seo
What To Do When Search Rankings Drop
 What To Do When Search Rankings Drop 1024 455 lodestar marketing group
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One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens rankings and helps our clients maintain a strong organic presence. However, in the digital world,…

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off page SEO checklist
The Off-Page SEO Checklist
 The Off-Page SEO Checklist 598 448 lodestar marketing group
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The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who live in this world, it’s a term that has been around for a while. Off-Page…

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New Website SEO
How to Update a Website without Losing SEO Rankings
 How to Update a Website without Losing SEO Rankings 900 600 lodestar marketing group
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Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

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