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Digital Marketing

Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
 Creating a Buyer Persona for Your Target Digital Audience 900 600 Lodestar Marketing Group
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When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 Lodestar Marketing Group
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Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
 Search Marketing Update: Target YouTube Users Based on Search History 1024 683 Lodestar Marketing Group
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We are all familiar with how Google searches work. We type the name of a particular product into our browser bar and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home page as well as other…

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a-b-testing-digital-marketing
How to Utilize A/B Testing for Digital Marketing
 How to Utilize A/B Testing for Digital Marketing 900 600 Lodestar Marketing Group
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For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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past-present-future-digital-marketing
The Past, Present & Future of Digital Marketing
 The Past, Present & Future of Digital Marketing 900 600 Lodestar Marketing Group
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Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital marketing is relatively young when considering the big picture of marketing. However, in its short…

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search marketing
Searching Marketing: Beyond the Search Engines
 Searching Marketing: Beyond the Search Engines 900 600 Lodestar Marketing Group
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Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines. read more
history-of-content-marketing
The History of Content Marketing
 The History of Content Marketing 1024 683 Lodestar Marketing Group
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Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time.  While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is anything but new. The Content Marketing Institute defines content marketing as: …a strategic marketing approach…

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social-media-industry-report
Social Media Industry Report: How does your Business Stack up?
 Social Media Industry Report: How does your Business Stack up? 1024 682 Lodestar Marketing Group
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How does your business or industry stack up in the realm of Social Media? That’s a simple question with a slightly complex answer. Sifting through the detailed information in order to understand how your business is doing on Social Media can be daunting to say the least. However, knowing how your business is doing on…

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digital-marketing-trends-2017
Digital Marketing Trends to Watch for in 2017
 Digital Marketing Trends to Watch for in 2017 900 600 Lodestar Marketing Group
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Is it REALLY that time of year when industries start looking at what may lie ahead in the coming year? YES! It is, even though it seems like just last month it was 2015 and we were making predictions for 2016. WOW! Time flies; here we are in the fall of 2016 and we are…

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google analytics
Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 Lodestar Marketing Group
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Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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