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SEO

Case Study: Agency SEO Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months
 Case Study: Agency SEO Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months 1024 536 lodestar
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Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves a naturopathic supplement company that approached Lodestar Marketing Group to help increase its organic search traffic. read more
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
 Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 lodestar
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Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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How Will Facebook’s Changes of 2018 Affect My Ad Campaigns?
 How Will Facebook’s Changes of 2018 Affect My Ad Campaigns? 1024 683 Sarah Schwitters
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Here at lodestar marketing group, we have been fielding numerous questions from our clients regarding Facebook’s latest changes. The biggest concern for our clients, and everyone else’s for that matter, is what this will do to their Facebook ad campaigns. Facebook has become one of the most powerful advertising tools available to marketers because it…

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Voice Search: The Next Big Thing and its Effect on SEO
 Voice Search: The Next Big Thing and its Effect on SEO 580 328 Sarah Schwitters
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One of the primary tasks that we strive to do consistently here at lodestar marketing group, is to stay up-to-date on changes in our industry. Anyone who has been doing SEO for any length of time, knows how quickly things can change and how those changes can impact how we do our day-to-day work. One…

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Blogging is good for SEO
How Blogging is good for your SEO
 How Blogging is good for your SEO 1024 684 Derek Schwitters
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Is blogging really all that important to your search rankings? Well, in a word, YES, it is. As blogging has grown over the years, it has become a key player in SEO and driving traffic to your site. Here at lodestar marketing group, we are big believers in blogging and we encourage our clients to…

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Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
 Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Derek Schwitters
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Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Twitter can enhance SEO
How Twitter can Enhance Your SEO
 How Twitter can Enhance Your SEO 900 600 Sarah Schwitters
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SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
 Keep up with Google Algorithm Changes 1024 683 Derek Schwitters
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One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
 E-commerce Best Practices: Providing a Positive User Experience 900 563 Sarah Schwitters
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Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar
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Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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