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Sarah Schwitters

The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
 The Dos and Don’ts of Negative Comments on Facebook 1024 683 Sarah Schwitters
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We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments and hopefully make them disappear. Sometimes even the most innocent of posts can cause someone to lash out. So what’s…

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SMS-Marketing-Basics-from-Lodestar-Marketing-Group
SMS Marketing Basics
 SMS Marketing Basics 1024 683 Sarah Schwitters
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As the rising generation is connecting more with others via text messaging rather than email, it creates a new opportunity for businesses to connect with potential customers where they are at. If you’ve considered using SMS marketing, here is a rundown of what it entails. What is SMS Marketing? SMS Marketing is a communication strategy…

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Making-the-Switch-to-Google-Analytics-4-from-Lodestar-Marketing-Group
Making the Switch to Google Analytics 4
 Making the Switch to Google Analytics 4 900 600 Sarah Schwitters
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Google Universal Analytics will be ending and will be replaced with Google Analytics 4 (GA4). Universal Analytics will stop collecting and analyzing data after July 1, 2023. You will need to set up Google Analytics 4 as soon as possible, alongside Universal Analytics, to build the historical data you will want to have once the…

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How Will Facebook’s Changes of 2018 Affect My Ad Campaigns?
 How Will Facebook’s Changes of 2018 Affect My Ad Campaigns? 1024 683 Sarah Schwitters
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Here at lodestar marketing group, we have been fielding numerous questions from our clients regarding Facebook’s latest changes. The biggest concern for our clients, and everyone else’s for that matter, is what this will do to their Facebook ad campaigns. Facebook has become one of the most powerful advertising tools available to marketers because it…

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Voice Search: The Next Big Thing and its Effect on SEO
 Voice Search: The Next Big Thing and its Effect on SEO 580 328 Sarah Schwitters
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One of the primary tasks that we strive to do consistently here at lodestar marketing group, is to stay up-to-date on changes in our industry. Anyone who has been doing SEO for any length of time, knows how quickly things can change and how those changes can impact how we do our day-to-day work. One…

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Twitter can enhance SEO
How Twitter can Enhance Your SEO
 How Twitter can Enhance Your SEO 900 600 Sarah Schwitters
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SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
 E-commerce Best Practices: Providing a Positive User Experience 900 563 Sarah Schwitters
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Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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leveraging google tag manager
Leveraging Google Tag Manager to Show Results and ROI
 Leveraging Google Tag Manager to Show Results and ROI 1024 683 Sarah Schwitters
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Here at lodestar marketing group, we believe that in addition to providing our expert SEO and SEM services, we also need to share information that is designed to educate and inform our readers. Our industry is one that changes frequently and it can be difficult to keep up with all the changes and how they…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
 How Digital Marketing Plays a Role in Public Relations 900 600 Sarah Schwitters
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For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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Mike S. | Senior Digital Marketing Manager
 Mike S. | Senior Digital Marketing Manager 526 471 Sarah Schwitters
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Meet Mike S.! If you are a client of ours, chances are he has had his hand in your search marketing success. read more