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Sarah Schwitters

content marketing agency seattle
Content Marketing: Why agencies need to learn from the past
Content Marketing: Why agencies need to learn from the past 600 600 Sarah Schwitters

One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift away from links to content marketing being the most important ranking signal.  This shift has…

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google analytics
Making the Most of Google Analytics
Making the Most of Google Analytics 900 600 Sarah Schwitters

Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
Google Adwords: How to Get a Better CTR with Text Ads 1024 684 Sarah Schwitters

In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more mobile friendly and is part of Google’s “mobile first” vision.  This change will offer advertisers…

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pet-friendly office
Pet-Friendly Office: Everything You Need to Know
Pet-Friendly Office: Everything You Need to Know 900 602 Sarah Schwitters

Here at lodestar marketing group, we LOVE pets.  In fact, all of our staff members are proud pet owners of both dogs and cats.  We love that in today’s corporate life, things have relaxed enough that many companies have adapted to a pet-friendly office and have seen the benefits of providing a place where employees can…

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social media tips
Social Media Tips: How to Make it Work for You
Social Media Tips: How to Make it Work for You 900 600 Sarah Schwitters

Unless you have been living completely off-grid for the last 5-10 years, you undoubtedly are very familiar with Social Media.  In fact, if you are like most people today, you are active on more than one social media platform. A recent article in Kabbage.com noted that the average user is on five social media platforms. …

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landing page tips
Tips for Building an Effective Landing Page
Tips for Building an Effective Landing Page 1024 682 Sarah Schwitters

One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital.  Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing.  For…

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New Website SEO
How to Update a Website without Losing SEO Rankings
How to Update a Website without Losing SEO Rankings 900 600 Sarah Schwitters

Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
Using Digital Marketing to Generate Business Leads 764 556 Sarah Schwitters

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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generating leads from blogs
Can you actually generate leads from your blog?
Can you actually generate leads from your blog? 900 600 Sarah Schwitters

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

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website first impression
You only have one chance to make a First Impression
You only have one chance to make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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