seo

search marketing
Searching Marketing: Beyond the Search Engines
Searching Marketing: Beyond the Search Engines 900 600 Derek Schwitters

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

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history-of-content-marketing
The History of Content Marketing
The History of Content Marketing 1024 683 Sarah Schwitters

Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time.  While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is anything but new. The Content Marketing Institute defines content marketing as: …a strategic marketing approach…

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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
What You Need to Know About Google Algorithm Updates 1024 683 Derek Schwitters

If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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search rankings seo
What To Do When Search Rankings Drop
What To Do When Search Rankings Drop 1024 683 Derek Schwitters

One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens rankings and helps our clients maintain a strong organic presence. However, in the digital world,…

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off page SEO checklist
The Off-Page SEO Checklist
The Off-Page SEO Checklist 598 448 Derek Schwitters

The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who live in this world, it’s a term that has been around for a while. Off-Page…

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website first impression
You only have one chance to make a First Impression
You only have one chance to make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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leverage employees
Leverage Employees to Build your SEO
Leverage Employees to Build your SEO 1024 683 Derek Schwitters

Everyone in the organization including top executives, department heads, subject matter experts and assistants can help improve their companies’ SEO efforts. Get in the habit of doing these activities whenever possible and you will see your company website rankings and traffic grow. As with all SEO activities, ensure your content includes the important keyword phrases…

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before you choose an seo marketing firm
Before you Choose an SEO Marketing Firm
Before you Choose an SEO Marketing Firm 600 600 Derek Schwitters

SEO is a lot of work to do well, and it takes constant monitoring and updating to keep your site well indexed. Because of this many website owners are starting to hand that task off to companies dedicated to the job search engine optimization. But before you choose a company to do your SEO for…

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enterprise seo challenges
SEO: 3 Challenges Faced by Enterprises in 2015
SEO: 3 Challenges Faced by Enterprises in 2015 900 600 Derek Schwitters

The first few weeks of a new year always bring with it a myriad of anticipations of what’s ahead. One thing is certain, every new year will have its own set of challenges both personally and professionally. In the digital world, where much of life is lived now, challenges are part of the landscape. So…

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seo 2015 predictions
What Will Search Engine Optimization Look Like in 2015?
What Will Search Engine Optimization Look Like in 2015? 1024 576 Derek Schwitters

No matter where you go on the web, it’s seems everyone is making their predictions for 2015 and the digital world is no different. In fact, the digital world seems to lead the way in predictions because of the rapidly changing nature of technology. There is no shortage of resources out there predicting any number…

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