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AI Is Changing Consumer Search Behavior - Lodestar Marketing Group
How AI Is Changing Consumer Search Behavior and What Brands Must Do Now
 How AI Is Changing Consumer Search Behavior and What Brands Must Do Now 1024 451 Lodestar Marketing Group

Key Takeaways: Consumers are shifting early-stage research from Google to AI chatbots like ChatGPT and Gemini. AI does not replace SEO. Search engines still matter, often later in the buying journey. Brands must optimize for both search and generative AI to stay visible. First, What Is “AI Search”? AI is changing consumer search behavior. People…

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Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
 Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search 1024 451 Lodestar Marketing Group

The way people find information online is changing fast. While popular search engine websites like Google and Bing are still important, new AI tools like ChatGPT and Gemini are becoming a go-to information source for many. As a digital marketing agency with extensive experience in SEO, we work to make sure your brand is seen…

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A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel - Lodestar Marketing Group
A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel
 A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel 1024 451 Lodestar Marketing Group

In today’s digital landscape, Google Ads is one of the most powerful tools for driving business growth. To get the best results, it’s important to understand how each campaign type works and how it fits into the marketing funnel—the journey from brand awareness to conversion. Let’s break down the different Google Ads campaign types and…

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Google Signals Is Now Removed From GA4 Reporting with Lodestar Marketing Group
Google Signals Is Now Removed From GA4 Reporting
 Google Signals Is Now Removed From GA4 Reporting 1024 451 Lodestar Marketing Group
In February 2024, Google Signals was removed from GA4’s reporting identity list. This marks a significant shift in the platform’s approach to user privacy. Learn more about Google Signals and what their role is now in GA4. read more
Top Seven Google Ads Auto Updates From Lodestar Marketing Group
Top Seven Google Ads Auto Updates You Need to Watch Out For
 Top Seven Google Ads Auto Updates You Need to Watch Out For 1024 420 Lodestar Marketing Group
Managing Google Ads campaigns can be quite complex with many hidden and automated settings. Here are the top seven you need to watch out for. read more
Google’s Local Services Ads: Build Trust and Generate Leads - Lodestar Marketing Group
Google’s Local Services Ads: Build Trust and Generate Leads
 Google’s Local Services Ads: Build Trust and Generate Leads 1024 451 Lodestar Marketing Group
Google’s Local Services ads build trust and generate leads based on searches in a company’s serviceable area. Explore the benefits of these ads and how to get started. read more
5 Strategies for Creating Effective Paid Media Campaigns On A Budget From Lodestar Marketing Group
5 Strategies for Creating Effective Paid Media Campaigns On A Budget
 5 Strategies for Creating Effective Paid Media Campaigns On A Budget 900 443 Lodestar Marketing Group
Need to maximize paid media results and not break the bank? Here are 5 strategies for creating effective paid media campaigns on a budget. read more
Making the Transition to GA4: Top 10 Things You Need To Know From Lodestar Marketing Group
Making the Transition to GA4: Top 10 Things You Need To Know
 Making the Transition to GA4: Top 10 Things You Need To Know 1024 536 Lodestar Marketing Group
On July 1st, 2023, Google transitions from Universal Analytics to GA4. Some businesses have struggled to make the switch or are simply out of time. What about your business? If you’re still making the transition to GA4, here are the top ten things you need to know. read more
Lodestar Marketing Group was named 2023 Google Premier Partner
Lodestar Marketing Group has been named a 2023 Google Premier Partner
 Lodestar Marketing Group has been named a 2023 Google Premier Partner 1024 468 Lodestar Marketing Group

We are excited to announce that lodestar marketing group has achieved 2023 Premier Partner status as part of the Google Partners program. This program is designed for digital marketing agencies that manage Google Ads accounts for clients. These agencies empower companies by providing innovative tools, resources, and support to help clients succeed and grow online.…

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Making-the-Switch-to-Google-Analytics-4-from-Lodestar-Marketing-Group
Making the Switch to Google Analytics 4
 Making the Switch to Google Analytics 4 900 600 Lodestar Marketing Group

Google Universal Analytics will be ending and will be replaced with Google Analytics 4 (GA4). Universal Analytics will stop collecting and analyzing data after July 1, 2023. You will need to set up Google Analytics 4 as soon as possible, alongside Universal Analytics, to build the historical data you will want to have once the…

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