PPC

Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
Lodestar Marketing Group: Google Premier Partner in Seattle 526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
E-commerce Best Practices: Providing a Positive User Experience 900 563 Sarah Schwitters

Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

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leveraging google tag manager
Leveraging Google Tag Manager to Show Results and ROI
Leveraging Google Tag Manager to Show Results and ROI 1024 683 Sarah Schwitters

Here at lodestar marketing group, we believe that in addition to providing our expert SEO and SEM services, we also need to share information that is designed to educate and inform our readers. Our industry is one that changes frequently and it can be difficult to keep up with all the changes and how they…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
How Digital Marketing Plays a Role in Public Relations 900 600 Sarah Schwitters

For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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google analytics
Making the Most of Google Analytics
Making the Most of Google Analytics 900 600 Sarah Schwitters

Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
Google Adwords: How to Get a Better CTR with Text Ads 1024 684 Sarah Schwitters

In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more mobile friendly and is part of Google’s “mobile first” vision.  This change will offer advertisers…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
Using Digital Marketing to Generate Business Leads 764 556 Sarah Schwitters

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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integrated marketing sem
Integrated Marketing and SEM: The winning combination
Integrated Marketing and SEM: The winning combination 600 450 Derek Schwitters

Integrated Marketing is a term that we hear tossed around a lot but it’s one of those terms whose meaning can sometimes get a little clouded so we’d like to clear that up and take some time to talk about why this is so important for marketing success. What is Integrated Marketing? According to BusinessDictionary.com,…

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website first impression
You only have one chance to make a First Impression
You only have one chance to make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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importance of sem
The Importance of SEM in your overall marketing strategy
The Importance of SEM in your overall marketing strategy 1024 698 Derek Schwitters

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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