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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
 Google Adwords: How to Get a Better CTR with Text Ads 1024 387 lodestar marketing group
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In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more mobile friendly and is part of Google’s “mobile first” vision.  This change will offer advertisers…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
 Using Digital Marketing to Generate Business Leads 764 556 lodestar marketing group
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If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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integrated marketing sem
Integrated Marketing and SEM: The winning combination
 Integrated Marketing and SEM: The winning combination 600 331 lodestar marketing group
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Integrated Marketing is a term that we hear tossed around a lot but it’s one of those terms whose meaning can sometimes get a little clouded so we’d like to clear that up and take some time to talk about why this is so important for marketing success. What is Integrated Marketing? According to BusinessDictionary.com,…

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website first impression
You Only Have One Chance to Make a First Impression
 You Only Have One Chance to Make a First Impression 900 600 lodestar marketing group
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We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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importance of sem
The Importance of SEM in your overall marketing strategy
 The Importance of SEM in your overall marketing strategy 1024 698 lodestar marketing group
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Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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google smart lists
Google’s New Smart Lists
 Google’s New Smart Lists 1024 683 lodestar marketing group
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One of the things we enjoy about our job here at Lodestar Marketing Group is the opportunity to be on the forefront of changes that actually make our job, and yours, a little easier.   So today, we’re going to share with you an update from Google that we believe will do just that. This new…

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