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The Foundation of SEO: Keywords from Lodestar Marketing Group
The Foundation of SEO: Keywords
 The Foundation of SEO: Keywords 1024 486 lodestar marketing group
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Website keywords tell search engines, “Hey, my content is relevant to what this person is looking for!” Here’s what to know about keywords and why they are the foundation of SEO. read more
6 Ways To Build Brand Trust with Your Customers From Lodestar Marketing Group
6 Ways To Build Brand Trust with Your Customers
 6 Ways To Build Brand Trust with Your Customers 850 425 lodestar marketing group
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To be successful long-term, brands need loyal customers. Here are 6 ways to build brand trust. read more
5 Strategies for Creating Effective Paid Media Campaigns On A Budget From Lodestar Marketing Group
5 Strategies for Creating Effective Paid Media Campaigns On A Budget
 5 Strategies for Creating Effective Paid Media Campaigns On A Budget 900 443 lodestar marketing group
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Need to maximize paid media results and not break the bank? Here are 5 strategies for creating effective paid media campaigns on a budget. read more
5 Essential Tips for a Successful Product Launch From Lodestar Marketing Group
5 Essential Tips for a Successful Product Launch
 5 Essential Tips for a Successful Product Launch 1024 614 lodestar marketing group
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Launching a new product is exciting, and it can shape the future of your business. Here are the 5 essential tips for a successful product launch. read more
Making the Transition to GA4: Top 10 Things You Need To Know From Lodestar Marketing Group
Making the Transition to GA4: Top 10 Things You Need To Know
 Making the Transition to GA4: Top 10 Things You Need To Know 1024 536 lodestar marketing group
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On July 1st, 2023, Google transitions from Universal Analytics to GA4. Some businesses have struggled to make the switch or are simply out of time. What about your business? If you’re still making the transition to GA4, here are the top ten things you need to know. read more
8 Facebook Ad Campaign Mistakes to Avoid From Lodestar Marketing Group
8 Facebook Ad Campaign Mistakes to Avoid
 8 Facebook Ad Campaign Mistakes to Avoid 1024 422 lodestar marketing group
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Facebook Ads can be a highly effective tool for businesses, but setting up campaigns can be complicated, with plenty of potential for missteps. Here are the 8 Facebook ad campaign mistakes to avoid to see the best return on investment. read more
GA4 Overview and Essential Reports Quick Look from Lodestar Marketing Group
GA4 Overview and Essential Reports Quick Look: What You Need To Know
 GA4 Overview and Essential Reports Quick Look: What You Need To Know 1024 448 lodestar marketing group
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On July 1, 2023, Google’s Universal Analytics (UA) will go away and be replaced by Google Analytics 4 (GA4.) The latest version of Google’s web analytics platform differs from the current version of Google Analytics in several ways. Here is an overview of a few of the key differences: Event-based tracking: In GA4, event-based tracking…

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Lodestar Marketing Group was named 2023 Google Premier Partner
Lodestar Marketing Group has been named a 2023 Google Premier Partner
 Lodestar Marketing Group has been named a 2023 Google Premier Partner 1024 468 lodestar marketing group
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We are excited to announce that lodestar marketing group has achieved 2023 Premier Partner status as part of the Google Partners program. This program is designed for digital marketing agencies that manage Google Ads accounts for clients. These agencies empower companies by providing innovative tools, resources, and support to help clients succeed and grow online.…

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Facebook Advertising 101
Facebook Advertising 101
 Facebook Advertising 101 1024 683 lodestar marketing group
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If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly and is the most-used social media platform in the world. That’s a lot of potential…

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reach-your-audience-online-with-lodestar-marketing-group
Reach Your Audience Where They Spend Their Time – Online
 Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar marketing group
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One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and want to discover men and women with a high income who like to travel, they can be found. With the…

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