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Why your business needs a blog by lodestar marketing group
Does Your Business Have A Blog? 5 Reasons Why You Should
 Does Your Business Have A Blog? 5 Reasons Why You Should 900 563 lodestar marketing group
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A business website doesn’t always offer enough personality, information, or authority to stand out from the competition. This is where having a blog for your business can shine. Here are five reasons why your business needs a blog. 1. Keep your audience updated about your business A blog is a great tool to keep your…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
 Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar marketing group
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We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
 What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 lodestar marketing group
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Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
 Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 lodestar marketing group
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Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
 What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations 1024 536 lodestar marketing group
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When marketing your product, brand or company online, large ad campaigns can get you amazing results. Before your marketing team releases the latest batch of Google ads however, there is more to this equation. Here we’ll discuss privacy concerns surrounding ads, and how the policies General Data Protection Regulation (GDPR) and California Consumers Protection Act…

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attribution-models-lodestar-marketing-group
What Are Different Types of Attribution Models?
 What Are Different Types of Attribution Models? 1024 536 lodestar marketing group
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In the land of marketing, not all data is equal. We want data that provides insights into what influences consumers, and how to optimize our ads to get the most bang for our buck. What ad campaigns are driving the most revenue? How do we get our potential customers to respond to our call-to-action? There…

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Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
 Creating a Buyer Persona for Your Target Digital Audience 900 600 lodestar marketing group
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When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar marketing group
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Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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