How to Emerge Stronger from a Recession

How to Emerge Stronger from a Recession 1024 653 lodestar marketing group

Amid the news of many large corporations laying off employees and skyrocketing operating costs, there is a chance that the U.S. will enter a recession soon. Economies regularly go through expansions and recessions, and companies must be prepared to weather economic downturns. Businesses need to learn how to emerge stronger after a recession, and we discuss several ways companies can strengthen their foundation.

Streamline operations

One of the most effective ways for an organization to survive a recession is to streamline its operations. Businesses can cut costs by eliminating redundant, repetitive tasks or incorporating technology to automate them. Streamlining workflows makes it easier for employees to be more productive and focus on completing complex tasks. After integrating new operations and workflows, it is important to check in on employees and clients to ensure they are effective.

Evaluate your analytics

Analytics provides a window into company performance. Each aspect of a business generates data, including employees, financial statements, and equipment.  Data analytics makes it easier for companies to identify elements that are not helping them while seeing which areas the organization is excelling in. Companies can better equip themselves to make data-driven decisions by analyzing data from every business area.

Upskill employees

After a company experiences corporate restructuring, some employees may not have enough to do. Rather than undergoing layoffs, you can use your new organizational structure as an opportunity to train your employees and increase their value to your company. Providing employees with opportunities to grow in their careers may lead to less turnover and longer tenures at your business. Subsequently, focusing on employee retention can help organizations save money by reducing onboarding expenses.

Reevaluate advertising

While it is common knowledge that advertising needs to fit the target audience, companies must also adapt to a changing economic environment. Businesses can adjust their ads to suit a slower economy.

Adopt an empathetic tone

During tough times, changing advertising to have a reassuring tone is crucial. Expressing empathy, understanding, and compassion towards your audience goes a long way and can improve brand loyalty while demonstrating awareness of the difficult situations people may be facing.

Emphasize economic value

Customers and clients may have tighter budgets during recessions, and organizations must understand that. Companies can change their advertising to include more tips on how to save money, increase the value they get from purchases, and provide discounts on their products. It may be better to emphasize practicality and functionality over extravagance and luxury.

Utilize digital marketing

Companies are likely feeling the crunch of rising operating costs and may be wondering how to advertise more affordably. Digital advertising can be more cost effective for businesses than traditional media. One of the most notable advantages of digital media is that it allows companies to narrow down their target audience based on demographics, interests, behavior, and if they are already connected to the company. Focusing marketing efforts on an audience most likely to engage with your organization may save your company significant marketing costs.

Prepare for the future

Lastly, it is crucial to future-proof your business as much as possible. Preparing for the future involves constantly innovating to stay up to date with current industry trends and diversifying revenue streams.

Constant innovation

Innovation is sometimes perceived as an inconsequential loss to business operations, but it can be a lifeline for companies. Innovation can lead to organization-wide improvements that prepare your business for the future. While innovation differs significantly between industries, there are broadly applicable ideas organizations can benefit from, including accommodating changing client needs, seeking beneficial partnerships, and investing in research and development.

Diversify revenue streams

It is a good idea to have several sources of income for your business whenever possible, especially during a recession. Companies can dedicate time to identify areas where they can expand their core business. Organizations can conduct market research by contacting customers with surveys asking for their opinions on potential new products. Additional methods to gauge client interest include competitor analysis and checking clients’ social media pages to find inspiration for new ideas based on discussions between them.


While recessions are inevitable, a business downturn does not have to be. By keeping a watchful eye on organization performance, constant awareness of your industry’s environment, and incorporating innovative solutions, your business will be better able to withstand economic headwinds. If you need help with your marketing strategy, contact us today!