digital marketing

Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
How Digital Marketing Plays a Role in Public Relations 900 600 Sarah Schwitters

For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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How to Utilize A/B Testing for Digital Marketing
How to Utilize A/B Testing for Digital Marketing 900 600 Derek Schwitters

For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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The Past, Present & Future of Digital Marketing
The Past, Present & Future of Digital Marketing 900 600 Derek Schwitters

Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital marketing is relatively young when considering the big picture of marketing. However, in its short…

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