Digital Marketing Blog | Lodestar Marketing Group

How to Utilize A/B Testing for Digital Marketing

How to Utilize A/B Testing for Digital Marketing https://www.lodestarmg.com/wp-content/uploads/2017/02/a-b-testing-digital-marketing-bsp-261351169-1.jpg 900 600 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2017/02/a-b-testing-digital-marketing-bsp-261351169-1.jpg February 8, 2017 June 26, 2019

For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that…

The Past, Present & Future of Digital Marketing

The Past, Present & Future of Digital Marketing https://www.lodestarmg.com/wp-content/uploads/2017/02/past-present-future-digital-marketing-bsp-237523486.jpg 900 600 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2017/02/past-present-future-digital-marketing-bsp-237523486.jpg February 8, 2017 May 22, 2025

Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital…

Mike S. | Senior Digital Marketing Manager

Mike S. | Senior Digital Marketing Manager https://www.lodestarmg.com/wp-content/uploads/2017/02/digital-marketing-manager-seattle-lodestar-2.jpg 526 471 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2017/02/digital-marketing-manager-seattle-lodestar-2.jpg February 1, 2017 February 1, 2017

Meet Mike S.! If you are a client of ours, chances are he has had his hand in your search marketing success.

Searching Marketing: Beyond the Search Engines

Searching Marketing: Beyond the Search Engines https://www.lodestarmg.com/wp-content/uploads/2017/01/search-marketing-bsp-237322030.jpg 900 600 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2017/01/search-marketing-bsp-237322030.jpg January 11, 2017 September 8, 2026

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

The History of Content Marketing

The History of Content Marketing https://www.lodestarmg.com/wp-content/uploads/2016/12/history-of-content-marketing-bsp-294754954-1024x683.jpg 1024 683 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2016/12/history-of-content-marketing-bsp-294754954-1024x683.jpg December 21, 2016 September 24, 2025

Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time. While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is…