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GA4 Overview and Essential Reports Quick Look from Lodestar Marketing Group
GA4 Overview and Essential Reports Quick Look: What You Need To Know
 GA4 Overview and Essential Reports Quick Look: What You Need To Know 1024 448 lodestar
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On July 1, 2023, Google’s Universal Analytics (UA) will go away and be replaced by Google Analytics 4 (GA4.) The latest version of Google’s web analytics platform differs from the current version of Google Analytics in several ways. Here is an overview of a few of the key differences: Event-based tracking: In GA4, event-based tracking…

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Case Study: Agency SEO Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months
 Case Study: Agency SEO Strategy Helps Supplement Brand Increase Website Traffic by 650% In 12 Months 1024 536 lodestar
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Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves a naturopathic supplement company that approached Lodestar Marketing Group to help increase its organic search traffic. read more
Lodestar Marketing Group was named 2023 Google Premier Partner
Lodestar Marketing Group has been named a 2023 Google Premier Partner
 Lodestar Marketing Group has been named a 2023 Google Premier Partner 1024 468 lodestar
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We are excited to announce that lodestar marketing group has achieved 2023 Premier Partner status as part of the Google Partners program. This program is designed for digital marketing agencies that manage Google Ads accounts for clients. These agencies empower companies by providing innovative tools, resources, and support to help clients succeed and grow online.…

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Facebook Advertising 101
Facebook Advertising 101
 Facebook Advertising 101 1024 683 lodestar
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If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly and is the most-used social media platform in the world. That’s a lot of potential…

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reach-your-audience-online-with-lodestar-marketing-group
Reach Your Audience Where They Spend Their Time – Online
 Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar
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One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and want to discover men and women with a high income who like to travel, they can be found. With the…

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Why your business needs a blog by lodestar marketing group
Does Your Business Have A Blog? 5 Reasons Why You Should
 Does Your Business Have A Blog? 5 Reasons Why You Should 900 563 lodestar
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A business website doesn’t always offer enough personality, information, or authority to stand out from the competition. This is where having a blog for your business can shine. Here are five reasons why your business needs a blog. 1. Keep your audience updated about your business A blog is a great tool to keep your…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
 Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar
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We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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What does Google Mobile-First Indexing Mean for My SEO and Website
What does Google Mobile-First Indexing Mean for My SEO and Website?
 What does Google Mobile-First Indexing Mean for My SEO and Website? 1024 536 lodestar
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Recently, Google took a huge step toward working with mobile users. Starting in July of 2018, new websites were enabled by default with Google’s mobile-first indexing. This change was essential, as the majority of Google search users are accessing the site through their phones or other mobile devices. In the past, Google index was used…

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Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost
Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost?
 Free vs. Premium Yoast SEO Plug-in: Is it Worth the Cost? 1024 536 lodestar
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Does your New Year’s resolution include having your website rank higher on Google? Yoast SEO is the most popular SEO plug-in for WordPress. With its easy to use interface, even novices of WordPress can dive in without much of a learning curve. The free version of Yoast SEO comes with features that help your website…

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What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations
 What Your Company Needs to Comply with GDPR and CCPA Privacy Regulations 1024 536 lodestar
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When marketing your product, brand or company online, large ad campaigns can get you amazing results. Before your marketing team releases the latest batch of Google ads however, there is more to this equation. Here we’ll discuss privacy concerns surrounding ads, and how the policies General Data Protection Regulation (GDPR) and California Consumers Protection Act…

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