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Reach Your Audience Where They Spend Their Time – Online
Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar

One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and want to discover men and women with a high income who like to travel, they can be found. With the…

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Why your business needs a blog by lodestar marketing group
Does Your Business Have A Blog? 5 Reasons Why You Should
Does Your Business Have A Blog? 5 Reasons Why You Should 900 563 lodestar

A business website doesn’t always offer enough personality, information, or authority to stand out from the competition. This is where having a blog for your business can shine. Here are five reasons why your business needs a blog. 1. Keep your audience updated about your business A blog is a great tool to keep your…

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Lodestar Marketing Group was named 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner
Lodestar Marketing Group has been named a 2022 Google Premier Partner 1024 536 lodestar

We are excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program. Our team of experts provides digital marketing services, including PPC, SEO, Social Media, Display Advertising, Creative Services, and Content Development for companies throughout North America. Explore the full range of offerings on our website. In February, Google recognized…

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Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
Creating a Buyer Persona for Your Target Digital Audience 900 600 lodestar

When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…

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The New Google Chrome HTTPS Requirement Could Impact SEO
The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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