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Google Knowledge Graphs
Everything You Need to Know About Google Knowledge Graphs
 Everything You Need to Know About Google Knowledge Graphs 722 592 lodestar marketing group
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The Google knowledge graph was launched by Google in May of 2012 and is a system that understands facts about people, places and things and how all these entities are connected. It is used both behind the scenes by Google to help improve search relevancy but it also presents knowledge boxes within search results, as…

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leveraging google tag manager
Leveraging Google Tag Manager to Show Results and ROI
 Leveraging Google Tag Manager to Show Results and ROI 1024 683 lodestar marketing group
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Here at lodestar marketing group, we believe that in addition to providing our expert SEO and SEM services, we also need to share information that is designed to educate and inform our readers. Our industry is one that changes frequently and it can be difficult to keep up with all the changes and how they…

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The New Google Chrome HTTPS Requirement Could Impact SEO
 The New Google Chrome HTTPS Requirement Could Impact SEO 1024 698 lodestar marketing group
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Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

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google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
 Google Index Updates: Mobile vs Desktop 1024 683 lodestar marketing group
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Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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google-algorithm-updates
What You Need to Know About Google Algorithm Updates
 What You Need to Know About Google Algorithm Updates 1024 683 lodestar marketing group
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If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

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