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What is a Marketing Funnel?
 What is a Marketing Funnel? 1024 536 Lodestar Marketing Group

Many companies wonder how to create a strategy to acquire new customers. A marketing funnel is a visual model of a potential customer’s timeline with a company. Marketing funnels describe each stage of brand engagement and can be a crucial…

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4 Digital Marketing Ideas for the Holiday Season from Lodestar Marketing Group
4 Digital Marketing Ideas for the Holiday Season
 4 Digital Marketing Ideas for the Holiday Season 1024 819 Lodestar Marketing Group

The holiday season presents an excellent opportunity for companies to ramp up their digital marketing campaigns to expand their reach and engage with their existing clientele. Holiday season purchases are a large portion of many industries’ annual sales, making a…

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SEO-Friendly Practices to Increase Blog Traffic
 SEO-Friendly Practices to Increase Blog Traffic 1024 796 Lodestar Marketing Group

When writing a blog to promote your business, one of the goals is to get your website into a good position where a large audience can see it. Search Engine Optimization (SEO) is a crucial process for any business to…

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Facebook Advertising 101
Facebook Advertising 101
 Facebook Advertising 101 1024 683 Lodestar Marketing Group

If you own a business, you’ve probably considered using social media to advertise. The number of people who use social media worldwide is projected to grow to 4.4 billion by 2025. Facebook alone has close to 3 billion users monthly…

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The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
 The Dos and Don’ts of Negative Comments on Facebook 1024 683 Lodestar Marketing Group

We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments and hopefully make them disappear.…

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SMS-Marketing-Basics-from-Lodestar-Marketing-Group
SMS Marketing Basics
 SMS Marketing Basics 1024 683 Lodestar Marketing Group

As the rising generation is connecting more with others via text messaging rather than email, it creates a new opportunity for businesses to connect with potential customers where they are at. If you’ve considered using SMS marketing, here is a…

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