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7 Steps For Creating Effective PPC Ads - Lodestar Marketing Group
7 Steps For Creating Effective PPC Ads
 7 Steps For Creating Effective PPC Ads 1024 451 Lodestar Marketing Group
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Ever wonder how some ads grab your attention while others totally fade into the background? Online Pay-Per-Click (PPC) campaigns are a way to broadcast your message to potential customers. To write ads that get people excited to click, think of your ad as your first hello, your tiny sales pitch, and that little hand wave…

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Pros and Cons of AI in Digital Marketing
Pros and Cons of AI in Digital Marketing
 Pros and Cons of AI in Digital Marketing 1024 451 Lodestar Marketing Group
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AI has proven that it will inevitably shape our future. With the limitations of human understanding, AI has still taken hold of the internet and created an outlet for outputting unique essays, generating images from a few words, and answering our unending questions. Yet, a question has circled around the world regarding AI: What about…

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Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
 Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search 1024 451 Lodestar Marketing Group
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The way people find information online is changing fast. While popular search engine websites like Google and Bing are still important, new AI tools like ChatGPT and Gemini are becoming a go-to information source for many. As a digital marketing agency with extensive experience in SEO, we work to make sure your brand is seen…

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A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel - Lodestar Marketing Group
A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel
 A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel 1024 451 Lodestar Marketing Group
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In today’s digital landscape, Google Ads is one of the most powerful tools for driving business growth. To get the best results, it’s important to understand how each campaign type works and how it fits into the marketing funnel—the journey from brand awareness to conversion. Let’s break down the different Google Ads campaign types and…

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Lodestar Marketing Group Newsletter
Lodestar Marketing Group Newsletter for February 2025
 Lodestar Marketing Group Newsletter for February 2025 1024 451 Lodestar Marketing Group
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Big news! We’re now officially offering digital audits at Lodestar Marketing Group. We’ve always done audits, but we’ve expanded to a range of audit options to help you pinpoint exactly where to focus. Think of it like a check-up for your online presence. We’ll look under the hood, see what’s working, and identify areas for…

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Optimize For Voice Search: 7 Tips To Get Your Business Heard with Lodestar Marketing Group
Optimize For Voice Search: 7 Tips To Get Your Business Heard
 Optimize For Voice Search: 7 Tips To Get Your Business Heard 1024 451 Lodestar Marketing Group
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Voice search is no longer a futuristic trend; it’s a present-day reality. As more people turn to Siri, Alexa, and Google Assistant for information, businesses must adapt their SEO strategy to capture this growing audience. Are you ready to make sure your business is heard? Here are 7 tips to optimize for voice search. First,…

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Paid Digital Case Study: Ecommerce Dog Product Company Boosts Transactions and Revenue by Lodestar Marketing Group
Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue
 Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue 1024 682 Lodestar Marketing Group
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Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves an e-commerce dog product company.  Lodestar Marketing Group significantly increased online purchases, revenue, and…

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What’s Better For Your Business: Facebook Planner or A Social Media Management Platform - Lodestar Marketing Group
What’s Better For Your Business: Facebook Planner or A Social Media Management Platform?
 What’s Better For Your Business: Facebook Planner or A Social Media Management Platform? 1024 451 Lodestar Marketing Group
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Managing social media for a business is no easy feat, especially when juggling multiple platforms, varying content strategies, and the never-ending challenge of a consistent flow of engaging content. This is where social media scheduling platforms come in, offering tools designed to streamline, enhance, and scale your social media strategy. For some, social media management…

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Paid Digital Case Study: Residential & Commerical Fencing Company Increases Leads, Traffic Quality & Lowers CPA - Lodestar Marketing Group
Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA
 Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA 1024 451 Lodestar Marketing Group
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Lodestar Marketing Group increases leads, traffic quality & lowers CPA for local residential & commerical fencing company. Read the paid digital case study to learn how. read more
AI in Google Search Results and its Impact on SEO Efforts with Lodestar Marketing Group
AI in Google Search Results and its Impact on SEO Efforts
 AI in Google Search Results and its Impact on SEO Efforts 1024 497 Lodestar Marketing Group
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If you’ve recently searched Google, you’ve probably noticed an AI-powered overview now showing at the top of the results. Here’s more about AI in search results and how this impacts search engine optimization efforts. AI Overviews in Google Search Results AI is continually improving. Its capabilities are expanding rapidly, and becoming increasingly adept at solving…

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