Paid Digital Case Study: Residential & Commerical Fencing Company Increases Leads, Traffic Quality & Lowers CPA

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves a residential and commercial fencing company that wanted more qualified website traffic that would allow them to continue growing the business into additional service areas. They engaged with Lodestar Marketing Group to develop a digital marketing strategy to achieve these objectives.

Problem

This residential and commercial fencing company was generating a lot of traffic to its website but did not see strong engagement or conversion rates. With a new initiative to expand into new markets, the fencing company wanted a digital marketing partner with deep experience to help them improve existing campaigns and grow and dominate in the new geographies.

Solution

Lodestar Marketing Group started by ensuring the company had accurate tracking from click to lead. They also developed a digital marketing strategy to generate quality website traffic over quantity. They created a test plan to iterate quickly to generate the needed results. The campaigns included paid search, Performance Max, paid social, Google Local Service ads, and video campaigns. Within the first month, the company saw a decline in website traffic but a significant increase in quality traffic, engagement, and leads.

Conclusion

Lodestar Marketing Group was able to move quickly to help this local fencing company impact its business within the first month. By ensuring accurate tracking and tapping into their experience of best practices, they were able to make a significant contribution to the success of this company.

Download Case Study: Residential & Commerical Fencing Company Increases Leads, Traffic Quality and Lowers Cost Per Lead