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GA4 Overview and Essential Reports Quick Look from Lodestar Marketing Group

GA4 Overview and Essential Reports Quick Look: What You Need To Know

GA4 Overview and Essential Reports Quick Look: What You Need To Know https://www.lodestarmg.com/wp-content/uploads/2023/05/ga4-overview-essential-reports-quick-look-need-to-know--1024x448.png 1024 448 lodestar lodestar https://secure.gravatar.com/avatar/d865e1c3ed859de5149f646d039b95dd?s=96&d=mm&r=g May 10, 2023 May 10, 2023

By: lodestar

May 10, 2023

On July 1, 2023, Google’s Universal Analytics (UA) will go away and be replaced by Google Analytics 4 (GA4.) The latest version of Google’s web analytics platform differs from the current version of Google Analytics in several ways. Here is an overview of a few of the key differences: Event-based tracking: In GA4, event-based tracking…

Making the Most of Google Analytics

Making the Most of Google Analytics https://www.lodestarmg.com/wp-content/uploads/2016/09/google-analytics-bsp-283454086.jpg 900 600 Sarah Schwitters Sarah Schwitters https://secure.gravatar.com/avatar/ba890194977a6c2688c4bccc2eaa46e5?s=96&d=mm&r=g September 21, 2016 June 27, 2019

By: Sarah Schwitters

September 21, 2016

Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…