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Making the Transition to GA4: Top 10 Things You Need To Know From Lodestar Marketing Group
Making the Transition to GA4: Top 10 Things You Need To Know
 Making the Transition to GA4: Top 10 Things You Need To Know 1024 536 Lodestar Marketing Group
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On July 1st, 2023, Google transitions from Universal Analytics to GA4. Some businesses have struggled to make the switch or are simply out of time. What about your business? If you’re still making the transition to GA4, here are the top ten things you need to know. read more
GA4 Overview and Essential Reports Quick Look from Lodestar Marketing Group
GA4 Overview and Essential Reports Quick Look: What You Need To Know
 GA4 Overview and Essential Reports Quick Look: What You Need To Know 1024 448 Lodestar Marketing Group
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On July 1, 2023, Google’s Universal Analytics (UA) will go away and be replaced by Google Analytics 4 (GA4.) The latest version of Google’s web analytics platform differs from the current version of Google Analytics in several ways. Here is an overview of a few of the key differences: Event-based tracking: In GA4, event-based tracking…

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Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 Lodestar Marketing Group
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Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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