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Digital Marketing

google smart lists
Google’s New Smart Lists
 Google’s New Smart Lists 1024 683 Lodestar Marketing Group

One of the things we enjoy about our job here at Lodestar Marketing Group is the opportunity to be on the forefront of changes that actually make our job, and yours, a little easier.   So today, we’re going to share with you an update from Google that we believe will do just that. This new…

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whats a content marketer to do
What’s a Content Marketer do?
 What’s a Content Marketer do? 1024 683 Lodestar Marketing Group

That’s a question many content marketers are asking in the wake of recent updates at Google. Although this is not the first update of this nature, this particular update, The Hummingbird, has caught the eye of many content marketers. Why? Because this update has essentially “shut-down” keyword data released to webmasters, making it much more…

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