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Digital Marketing

Digital Markting Case Study - Superior Concrete - Lodestar Marketing Group
Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth
 Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth 1024 683 Lodestar Marketing Group
Superior Concrete Products, a national leader in precast concrete wall systems increases qualified leads and drives growth with successful digital marketing strategy from Lodestar Marketing Group. Read the digital marketing case study to learn how. read more
Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? Lodestar Marketing Group
Why Are AI’s Wacky Ideas Frustrating for Digital Marketers?
 Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? 1024 451 Lodestar Marketing Group

Key Takeaways: AI promises efficiency, but today’s tools often fall short, producing bizarre edits, irrelevant suggestions, and tone-deaf content. While AI can spark ideas and automate tasks, it lacks brand awareness and human judgment. Real marketing success comes from strategy, creativity, and expertise, not blindly trusting algorithms. We’re all looking for the next big thing.…

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Pros and Cons of AI in Digital Marketing
Pros and Cons of AI in Digital Marketing
 Pros and Cons of AI in Digital Marketing 1024 451 Lodestar Marketing Group

AI has proven that it will inevitably shape our future. With the limitations of human understanding, AI has still taken hold of the internet and created an outlet for outputting unique essays, generating images from a few words, and answering our unending questions. Yet, a question has circled around the world regarding AI: What about…

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Paid Digital Case Study: Ecommerce Dog Product Company Boosts Transactions and Revenue by Lodestar Marketing Group
Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue
 Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue 1024 682 Lodestar Marketing Group

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves an e-commerce dog product company.  Lodestar Marketing Group significantly increased online purchases, revenue, and…

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Paid Digital Case Study: Residential & Commerical Fencing Company Increases Leads, Traffic Quality & Lowers CPA - Lodestar Marketing Group
Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA
 Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA 1024 451 Lodestar Marketing Group
Lodestar Marketing Group increases leads, traffic quality & lowers CPA for local residential & commerical fencing company. Read the paid digital case study to learn how. read more
The Importance of Remarketing Strategies in Paid Digital: Lodestar Marketing Group
The Importance of Remarketing Strategies in Paid Digital
 The Importance of Remarketing Strategies in Paid Digital 1024 684 Lodestar Marketing Group
Remarketing is an important strategy in paid digital marketing and can be beneficial to your business by increasing performance. Let’s discuss why you should retarget website visitors and tips to boost conversions. read more
Optimizing for Website Accessibility: Lodestar Marketing Group
Optimizing for Website Accessibility
 Optimizing for Website Accessibility 1024 768 Lodestar Marketing Group
Website accessibility means your site is usable by people with disabilities. Here is more info on the regulations and best practices for optimization. read more
Case Study: Paid Digital Campaign Reduces Cost Per Lead For Employment Law Firm and Increases Awareness by Lodestar Marketing Group
Paid Digital Case Study: Employment Law Firm Increases Leads & Lowers Cost Per Lead
 Paid Digital Case Study: Employment Law Firm Increases Leads & Lowers Cost Per Lead 1024 684 Lodestar Marketing Group
Lodestar Marketing Group significantly increased awareness and leads while decreasing the Cost Per Lead for this employment law firm. Read the paid digital case study to learn how. read more
Google Is Keeping Cookies For Now - Lodestar Marketing Group
Google Is Keeping Cookies For Now
 Google Is Keeping Cookies For Now 1024 683 Lodestar Marketing Group
Google recently revealed that it is keeping third-party tracking cookies in Chrome for now. What does this mean for digital marketing and user privacy? read more
Paid Digital Case Study: Local Home Services Company Adds Leads & Lowers CPA - Lodestar Marketing Group
Paid Digital Case Study: Local Home Services Company Adds Leads & Lowers CPA
 Paid Digital Case Study: Local Home Services Company Adds Leads & Lowers CPA 1024 451 Lodestar Marketing Group
Lodestar Marketing Group significantly increased awareness and leads while decreasing the CPA for this local home services company. Read the paid digital case study to learn how. read more