Close
Enter your
text here

Digital Marketing

Beyond the Scope: Why “That’s Not My Job” Isn’t in Our Vocabulary
Beyond the Scope: Why “That’s Not My Job” Isn’t in Our Vocabulary
 Beyond the Scope: Why “That’s Not My Job” Isn’t in Our Vocabulary 1024 451 Lodestar Marketing Group

Here at Lodestar Marketing Group, we don’t believe in the phrase, “That is not my job.” We strive to go above and beyond because our partners’ success leads to our own. When we’re able to prove our reliability, it leads to stronger relationships and better performance from both parties. Our main goal isn’t short‑term success…

read more
Digital Markting Case Study - Concora, now part of Anguleris - Lodestar Marketing Group
Digital Marketing Case Study: How Concora, A Building Product Manufacturer DXP, Increased Awareness & Qualified Leads
 Digital Marketing Case Study: How Concora, A Building Product Manufacturer DXP, Increased Awareness & Qualified Leads 1000 667 Lodestar Marketing Group
Lodestar grew Concora’s digital marketing reach and delivered measurable results, increasing traffic, awareness, and qualified leads. Read the dgital marketing case study to learn how. read more
AI Is Changing Consumer Search Behavior - Lodestar Marketing Group
How AI Is Changing Consumer Search Behavior and What Brands Must Do Now
 How AI Is Changing Consumer Search Behavior and What Brands Must Do Now 1024 451 Lodestar Marketing Group

Key Takeaways: Consumers are shifting early-stage research from Google to AI chatbots like ChatGPT and Gemini. AI does not replace SEO. Search engines still matter, often later in the buying journey. Brands must optimize for both search and generative AI to stay visible. First, What Is “AI Search”? AI is changing consumer search behavior. People…

read more
Marketing Partnership Approach - Lodestar Marketing Group
The Digital Marketing Partnership Approach That Delivers Better Results
 The Digital Marketing Partnership Approach That Delivers Better Results 1024 451 Lodestar Marketing Group

Key Takeaways: Partnership means collaboration, trust, and shared success, not just a contract. Lodestar Marketing Group acts as an extension of your team for better results. Staying agile and innovative ensures your marketing thrives in a changing digital world. Why Partnership Matters in Marketing The digital marketing partnership approach delivers better results because it goes…

read more
Digital Markting Case Study - Superior Concrete - Lodestar Marketing Group
Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth
 Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth 1024 683 Lodestar Marketing Group
Superior Concrete Products, a national leader in precast concrete wall systems increases qualified leads and drives growth with successful digital marketing strategy from Lodestar Marketing Group. Read the digital marketing case study to learn how. read more
Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? Lodestar Marketing Group
Why Are AI’s Wacky Ideas Frustrating for Digital Marketers?
 Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? 1024 451 Lodestar Marketing Group

Key Takeaways: AI promises efficiency, but today’s tools often fall short, producing bizarre edits, irrelevant suggestions, and tone-deaf content. While AI can spark ideas and automate tasks, it lacks brand awareness and human judgment. Real marketing success comes from strategy, creativity, and expertise, not blindly trusting algorithms. We’re all looking for the next big thing.…

read more
Pros and Cons of AI in Digital Marketing
Pros and Cons of AI in Digital Marketing
 Pros and Cons of AI in Digital Marketing 1024 451 Lodestar Marketing Group

AI has proven that it will inevitably shape our future. With the limitations of human understanding, AI has still taken hold of the internet and created an outlet for outputting unique essays, generating images from a few words, and answering our unending questions. Yet, a question has circled around the world regarding AI: What about…

read more
Paid Digital Case Study: Ecommerce Dog Product Company Boosts Transactions and Revenue by Lodestar Marketing Group
Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue
 Paid Digital Case Study: E-Commerce Dog Product Company Increases Transactions and Revenue 1024 682 Lodestar Marketing Group

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves an e-commerce dog product company.  Lodestar Marketing Group significantly increased online purchases, revenue, and…

read more
Paid Digital Case Study: Residential & Commerical Fencing Company Increases Leads, Traffic Quality & Lowers CPA - Lodestar Marketing Group
Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA
 Paid Digital Case Study: Residential & Commercial Fencing Company Increases Leads, Traffic Quality & Lowers CPA 1024 451 Lodestar Marketing Group
Lodestar Marketing Group increases leads, traffic quality & lowers CPA for local residential & commerical fencing company. Read the paid digital case study to learn how. read more
The Importance of Remarketing Strategies in Paid Digital: Lodestar Marketing Group
The Importance of Remarketing Strategies in Paid Digital
 The Importance of Remarketing Strategies in Paid Digital 1024 684 Lodestar Marketing Group
Remarketing is an important strategy in paid digital marketing and can be beneficial to your business by increasing performance. Let’s discuss why you should retarget website visitors and tips to boost conversions. read more