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The-Dos-and-Don’ts-of-Negative-Comments-on-Facebook-from-Lodestar-Marketing-Group
The Dos and Don’ts of Negative Comments on Facebook
 The Dos and Don’ts of Negative Comments on Facebook 1024 683 Sarah Schwitters
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We hear it repeatedly from our clients, “we got a negative comment on Facebook; what do we do?” It seems to create a sense of panic and urgency, the need to “deal” with negative comments…

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SMS-Marketing-Basics-from-Lodestar-Marketing-Group
SMS Marketing Basics
 SMS Marketing Basics 1024 683 Sarah Schwitters
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As the rising generation is connecting more with others via text messaging rather than email, it creates a new opportunity for businesses to connect with potential customers where they are at. If you’ve considered using…

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Making-the-Switch-to-Google-Analytics-4-from-Lodestar-Marketing-Group
Making the Switch to Google Analytics 4
 Making the Switch to Google Analytics 4 900 600 Sarah Schwitters
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Google Universal Analytics will be ending and will be replaced with Google Analytics 4 (GA4). Universal Analytics will stop collecting and analyzing data after July 1, 2023. You will need to set up Google Analytics…

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reach-your-audience-online-with-lodestar-marketing-group
Reach Your Audience Where They Spend Their Time – Online
 Reach Your Audience Where They Spend Their Time – Online 1024 734 lodestar
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One of the best things about advertising to your audience online is that you can reach pretty much anyone, with any interest, in any segment. So, for example, if you are selling luxury cruises and…

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