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Digital Markting Case Study - Superior Concrete - Lodestar Marketing Group

Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth

Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth 1024 683 Lodestar Marketing Group

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results.

Problem

Superior Concrete Products, a national leader in precast concrete wall systems, was facing a decline in lead volume due to its reliance on traditional print advertising. With a diverse customer base spanning residential and commercial sectors, the company sought to modernize its marketing approach. Their goal was to test and expand into digital marketing as a new channel to increase qualified leads & drive growth.

Digital Marketing Case Study - Superior Concrete - Lodestar Marketing Group

Solution

Lodestar Marketing Group developed a comprehensive digital strategy focused on both top-of-funnel awareness and bottom-of-funnel conversion campaigns. The approach included:

  • Google Display Ads to build brand awareness and drive traffic
  • Search Campaigns targeting branded, product-specific, and competitor keywords
  • Remarketing Campaigns to re-engage site visitors
  • SEO Optimization to improve organic visibility
  • Concora Integration to streamline product exploration and lead capture

This multi-touch strategy drove traffic from paid search, display, organic, and referral sources, with paid search emerging as the top driver of goal completions.

Conclusion

Superior Concrete Products successfully transitioned into digital marketing with measurable results. The strategic campaigns not only reversed the decline in lead volume but also established digital as a high-performing channel. With continued optimization and integration, the company is well-positioned to scale its lead generation efforts and maintain momentum across both residential and commercial markets.

Download Digital Marketing Case Study: Superior Concrete Products, A National Leader In Precast Concrete Wall Systems Increases Qualified Leads and Drives Growth With Digital Marketing Strategy

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