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Image of hiker reaching out hand to help another hiker cross a rock gap to illustrate Why Trust Matters & How To Build Trust blog by Lodestar Marketing Group
Why People Buy From Companies They Trust and How to Build Trust
 Why People Buy From Companies They Trust and How to Build Trust 1024 451 Lodestar Marketing Group

Why Trust Matters More Than Price or Quality When it comes to connecting with customers, trust is one of the strongest tools a business has. According to the 2026 Edelman Trust Barometer Special Report on Brand Trust, 88% of consumers say trusting a brand is an important or critical purchase criterion, nearly matching quality at…

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partial view of woman in yellow sweater with laptop computer, mobile phone and credit card shopping online and making a purchase to represent AI-referred shopping purchase blog topic
Why AI-Referred Shoppers Spend More and How to Capture Them
 Why AI-Referred Shoppers Spend More and How to Capture Them 1024 451 Lodestar Marketing Group

New research finds that AI-referred shoppers are high-intent buyers: A recent Reuters report shows they outspend other visitors by 53%. That is a sharp reversal. As recently as March 2025, AI traffic converted 38% worse than other channels, so it was something we were keeping a skeptical eye on. By March 2026, that had flipped…

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How Brands Earn Visibility and Citations in AI Search (2026 GEO Guide) | Lodestar Marketing Group
How Brands Earn Visibility and Citations in AI Search
 How Brands Earn Visibility and Citations in AI Search 1024 451 Lodestar Marketing Group

AI has changed how people look for information. Instead of scrolling between search results, many users now ask a question and get a single answer. That answer often references specific brands and which brands get mentioned isn’t random. AI pulls from trusted websites, consistent brand data, and the conversations people have across the web. If…

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