AI Shoppers Convert

partial view of woman in yellow sweater with laptop computer, mobile phone and credit card shopping online and making a purchase to represent AI-referred shopping purchase blog topic
Why AI-Referred Shoppers Spend More and How to Capture Them
Why AI-Referred Shoppers Spend More and How to Capture Them 1024 451 Lodestar Marketing Group

New research finds that AI-referred shoppers are high-intent buyers: A recent Reuters report shows they outspend other visitors by 53%. That is a sharp reversal. As recently as March 2025, AI traffic converted 38% worse than other channels, so it was something we were keeping a skeptical eye on. By March 2026, that had flipped…

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