Digital Marketing Blog | Lodestar Marketing Group

The SEO Evolution: Adapting to the Age of AI Answer Engines

The SEO Evolution: Adapting to the Age of AI Answer Engines https://www.lodestarmg.com/wp-content/uploads/2025/07/seo-evolution-adapting-to-the-age-of-ai-answer-engines-lodestar-marketing-group-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/07/seo-evolution-adapting-to-the-age-of-ai-answer-engines-lodestar-marketing-group-1024x451.png July 29, 2025 July 29, 2025

For years, the primary goal of search engine optimization (SEO) has been to drive clicks to your website. But the landscape is rapidly changing. The rise of generative AI (GenAI) systems like ChatGPT, CoPilot, Claude, Gemini, and Perplexity is forcing…

7 Steps For Creating Effective PPC Ads

7 Steps For Creating Effective PPC Ads https://www.lodestarmg.com/wp-content/uploads/2025/06/7-steps-for-creating-effective-ppc-ads-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/06/7-steps-for-creating-effective-ppc-ads-1024x451.png June 18, 2025 June 18, 2025

Ever wonder how some ads grab your attention while others totally fade into the background? Online Pay-Per-Click (PPC) campaigns are a way to broadcast your message to potential customers. To write ads that get people excited to click, think of…

Pros and Cons of AI in Digital Marketing

Pros and Cons of AI in Digital Marketing https://www.lodestarmg.com/wp-content/uploads/2025/05/pros-cons-ai-digital-marketing-lodestar-marketing-group-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/05/pros-cons-ai-digital-marketing-lodestar-marketing-group-1024x451.png May 12, 2025 May 12, 2025

AI has proven that it will inevitably shape our future. With the limitations of human understanding, AI has still taken hold of the internet and created an outlet for outputting unique essays, generating images from a few words, and answering…

Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search

Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search https://www.lodestarmg.com/wp-content/uploads/2025/04/prepping-website-for-ai-seo-best-practices-now-future-search-lodestar-marketing-group-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/04/prepping-website-for-ai-seo-best-practices-now-future-search-lodestar-marketing-group-1024x451.png April 2, 2025 September 24, 2025

The way people find information online is changing fast. While popular search engine websites like Google and Bing are still important, new AI tools like ChatGPT and Gemini are becoming a go-to information source for many. As a digital marketing…

A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel

A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel https://www.lodestarmg.com/wp-content/uploads/2025/03/guide-to-google-ads-campaign-types-reaching-audience-every-stage-funnel-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/03/guide-to-google-ads-campaign-types-reaching-audience-every-stage-funnel-1024x451.png March 19, 2025 March 19, 2025

In today’s digital landscape, Google Ads is one of the most powerful tools for driving business growth. To get the best results, it’s important to understand how each campaign type works and how it fits into the marketing funnel—the journey…