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The SEO Evolution: Adapting to the Age of AI Answer Engines

The SEO Evolution: Adapting to the Age of AI Answer Engines https://www.lodestarmg.com/wp-content/uploads/2025/07/seo-evolution-adapting-to-the-age-of-ai-answer-engines-lodestar-marketing-group-1024x451.png 1024 451 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2025/07/seo-evolution-adapting-to-the-age-of-ai-answer-engines-lodestar-marketing-group-1024x451.png July 29, 2025 July 29, 2025

For years, the primary goal of search engine optimization (SEO) has been to drive clicks to your website. But the landscape is rapidly changing. The rise of generative AI (GenAI) systems like ChatGPT, CoPilot, Claude, Gemini, and Perplexity is forcing a shift in approach. These aren’t just search engines; they’re answer engines, and they don’t…

Everything You Need to Know About Google Knowledge Graphs

Everything You Need to Know About Google Knowledge Graphs https://www.lodestarmg.com/wp-content/uploads/2017/06/google-knowledge-graphs-bsp-306335503.jpg 722 592 Lodestar Marketing Group Lodestar Marketing Group https://www.lodestarmg.com/wp-content/uploads/2017/06/google-knowledge-graphs-bsp-306335503.jpg June 8, 2017 December 17, 2024

The Google knowledge graph was launched by Google in May of 2012 and is a system that understands facts about people, places and things and how all these entities are connected. It is used both behind the scenes by Google to help improve search relevancy but it also presents knowledge boxes within search results, as…