Creating a Buyer Persona for Your Target Digital Audience
Creating a Buyer Persona for Your Target Digital Audience https://www.lodestarmg.com/wp-content/uploads/2017/03/buyer-persona-digital-marketing-bsp-189837535.jpg 900 600 lodestar marketing group https://www.lodestarmg.com/wp-content/uploads/2017/03/buyer-persona-digital-marketing-bsp-189837535.jpgWhen it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer. Who is the person that purchases your product or service? Once this question has been answered, the strategy for reaching your customer can be designed, tested and implemented. When we ask…
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